The Chicago Bulls announced today the launch of THE AUROCHS, the first NFT collection from a professional sports team to launch on Coinbase’s new NFT marketplace – Coinbase NFT.
Click here to read the story at nba.com.
Discussion Questions:
- What is a NFT?
- What are collectibles as it relates to the business of sports and entertainment?
- How do you think NFTs might impact the sports and entertainment collectibles market?
- Who is Coinbase?
- Why do you think the Bulls chose to launch a NFT collection?
- Based on information from this story, describe the Bulls’ new NFT collection.
- What is sponsorship?
- Why do yo think they chose to launch the collection on the new Coinbase NFT marketplace?
- What are community relations?
- The Bulls are donating a portion of the proceeds to a local nonprofit. How much are they donating and to which nonprofit?