Broadway will remain dark through May 2021, extending the prolonged shutdown that began in spring due to the pandemic.
The Broadway League announced Friday that tickets for shows through March 30, 2021 will be refunded.
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Discussion Questions:
- What is revenue?
- Why is revenue important to Broadway?
- How important are ticket sales to Broadway?
- How has the pandemic impacted Broadway from a business perspective?
- Do you think there is anything Broadway can do to generate revenue despite the ongoing pandemic? Why or why not? Be prepared to discuss your answers.