Brands turn to gamification to reach hockey fans during the NHL playoffs

Great Clips, New Amsterdam Vodka and Kruger Products are reaching out to hockey fans during the NHL Stanley Cup Playoffs, and they’re taking a gamification approach to their ads to do so. 

Click here to read the story at digiday.com.

Discussion Questions:

1. What is fan engagement?
2. Why is fan engagement important to a sports team or league?
3. Why is fan engagement to a sponsor or broadcast partner?
4. What is gamification?
5. How do you think gamification impacts levels of fan engagement?
6. Why do you think gamification is such a popular sports and entertainment business trend?
7. What is digital marketing?
8. How might gamification represent an example of digital marketing?
9. Why do you think NHL sponsors are turning to gamification during the playoffs?
10. Based on what you learned from this story, describe how Kruger Paper Products is using a gamification approach to its NHL advertising campaign.
11. What is social media marketing?
12. According to this story, what is Great Clips doing through social media as part of their NHL playoffs marketing campaign?
13. What is arena signage?
14. How is Great Clips utilizing signage to reach NHL fans during the playoffs?