More brands are now offering a way to stop the flood of Mother’s Day marketing emails, sparing customers who don’t want them from potentially bittersweet messages or even painful reminders.
Click here to read the story at axios.com.
Discussion Questions:
- What is advertising?
- What is the difference between “owned” and “earned” advertising?
- Is email an example of owned advertising or earned advertising?
- What is digital marketing?
- How might this story represent an example of digital marketing?
- In marketing, what are data and analytics?
- Why are do you think data and analtyics are important to marketers?
- How do you think marketers analyze the effectiveness of an email marketing campaign?
- What does it mean to “opt out” in marketing terms?
- What is direct mail?
- What is seasonal marketing?
- What types of businesses and brands might benefit most from Mother’s Day marketing? Be prepared to discuss your answers in class.
- According to this story, some consumers don’t want to receive marketing messages relating to Mother’s Day. Why?
- How might that explain why more brands are allowing consumers to opt-out from their Mother’s Day (or other seasonal) marketing emails?
- What is an example of a business or brand that might want to offer Mother’s Day promotions? If you were a marketer working for that business or brand, what type of promotion would you offer?
