Bonus Content: 2020-21 Season
Bonus Content: 2020-21 School Year
Welcome SCC subscribers!
This area of SCC’s website is dedicated to various “bonus” content shared from us (and other teachers) throughout the school. If any attachments did not come through via our emails or if you just want to backtrack and find something we sent in a previous email that you deleted, this is the place to find it!
Your “bonus content” lesson plans for 2020-21 are available for download on this page and include:
- 2021 Kentucky Derby by the Numbers (PPT Discussion & Infographic)
- 2021 Academy Awards (The Oscars) by the Numbers (PPT Discussion & Infographic)
- Major League Baseball Opening Day (Infographic)
- March Madness (Resource Pack)
- SportsBiz Madness Set of Case Studies (2021 Edition)
- NASCAR / Daytona 500: Lesson Plan & Student Activity
- Super Bowl LV (Resource Pack)
- College Football Bowl $eason by the Numbers (PPT Discussion)
- Ratings Winners: The Highest Rated TV Programs of 2020 (INFOGRAPHIC)
- NFL MyCause My Cleats Initiative: Publicity Lesson Plan
- 12 Days of Virtual Learning: Teacher Shared Trivia Activity (Thanks Kathy!)
- NBA City Edition Uniforms: Branding Lesson Plan
- Thanksgiving Brands (Bonus resource for Marketing Currents subscribers)
- Ratings Report: COVID-19 Impact on Sports TV Ratings Lesson Plan
- NFL Stadium Tour: Fan Experience Lesson Plan
- Broadway by the Numbers (Discussion PPT)
- The Trademark Game: Brand Extensions in Sports & Entertainment
- Social Sports: Twitter Reacts to the Return of Live Sports (Discussion PPT)
- COVID-19 Health Crisis Part 3: Industry Impact
- The Business of Fantasy Sports: 2020 Edition
- Industry Trends: Pop-up Stores & Sneaker Collaborations
- Licensing: NFLPA Products
- Promotion: The Minor League Baseball Name Game
2021-22 SCC SUBSCRIPTION RENEWAL
2021-22 Subscription Renewal Order Form
Working on your budget for next year? We have you covered! Please click the link below for a renewal order form to extend your SCC membership through next “season” in the classroom! If you need an official quote to submit, please email us at scc@sportscareerconsulting.com and we will get you what you need right away.
Current subscribers are also eligible for a $100 early renewal discount when the order is placed prior to July 5th, 2021. We thank you for your subscription purchase and look forward to providing even more instructional resources and educational opportunities to you and your students in 2021-22.
Thank you for being a part of our membership community!
Please click here to download the 2021-22 subscription renewal order form
2020-21 BONUS CONTENT DOWNLOADS
2021 Kentucky Derby by the Numbers (PPT Discussion & Infographic)
The Kentucky Derby is one of the most iconic sports properties in the United States, an event that draws interest from millions of fans every year.
To help you race into a sports marketing discussion in your classroom, we created a “Kentucky Derby by the Numbers” PPT discussion, available exclusively to SCC subscribers. Click the link below to download the PPT file. For even more fun facts, click the link to visit WalletHub’s blog for a great infographic.
Click here to download the “2021 Kentucky Derby” PPT discussion
Click here to visit the WalletHub website for access to the infographic
2021 Academy Awards (The Oscars) by the Numbers (PPT Discussion & Infographic)
The 2021 Academy Awards promises to be one for the ages. To help you discuss the business of Hollywood and the Oscars with your students, we have a PPT discussion and infographic available to SCC subscribers.
Click here to download the “2021 Oscars by the Numbers” PPT discussion
Click here to visit the WalletHub website for access to the infographic
Major League Baseball Opening Day 2021 Infographic (Fun Facts PDF)
Baseball is back! As Major League Baseball’s 2021 season gets underway, here is a look at the business baseball by the numbers.
This infographic is available in PDF format.
SportsBiz Madness Case Studies (2021 Edition)
SCC subscribers will have on-demand access to all four case studies from this year’s SportsBiz Madness Case Study Competition as they become available. Please email chris@sportscareerconsulting.com if you plan to enter the 2021 Sports Biz Madness case study tournament no later than Monday, March 8th. PLEASE NOTE: For those participating in the national competition, the first case study is due March 15th. Students should submit their entries to teachers first, then to us here at Sports Career Consulting. Good luck to all of this year’s competitors!
- Case Study #1 – Minor League Baseball Franchise Re-Brand (Due March 15th)
- Case Study #2 – Social Selling (Due March 29th)
- Case Study #3 – Olympic Sponsorship (Due April 9th)
- Case Study #4 – Niche Sport Marketing (Due April 19th)
Click here to download case study #1 – MiLB Franchise Rebrand
Click here to download case study #2 – Social Selling
Click here to download case study #3 – Olympic Sponsorship
Click here to download case study #4 – Niche Sport Marketing
March Madness Resource Pack
2021 by the Numbers: PPT Discussion
March is about to get mad! Back by popular demand, our annual “March Madness…by the Numbers” PPT is now available for download. We also have several other resources to help guide your March Madness class discussions. A link to the March Madness resources page is at the bottom of this block (or click here). Use the PPT for a discussion starter on a wide range of sports business topics, including (but not limited to):
- Lesson 1.3 – Ratings & Broadcast Rights
- Lesson 2.2 – Marketing of Sports vs. Marketing Through Sports
- Lesson 3.2 – Revenue
- Lesson 3.5 – Economic Impact
- Lesson 4.8 – Advertising
- Lesson 4.9 – Digital Marketing
- Lesson 8.1 – Sponsorship
- Lesson 8.3 – Sponsorship Decisions
- Lesson 9.1 – Ticket Sales
- Lesson 11.2 – Publicity
- Lesson 11.8 – COVID-19
Best of luck to those of you filling out brackets this year. Let the Madness begin!
DAYTONA 500: Branding & Sponsorship Lesson Plan
Perhaps no professional sports league is more synonomous with sponsorship than NASCAR. With this lesson plan, students will learn the important sports business concepts of branding and sponsorship. The lesson plan explores the dynamics of a NASCAR sponsorship and includes an activity where students create their own design for a race car.
You might also share the accompanying “2021 Paint Schemes” PPT with students which examines several paint schemes for this year’s Great American Race.
To see a complete lineup of this year’s Daytona 500 paint schemes, visit NASCAR’s website by clicking here.
The NASCAR / Daytona 500 lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- NASCAR Sponsorship Activity (Student) (PPT)
- 2021 “Paint Schemes” PPT Discussion
Topics explored:
- Lesson 6.1 – Branding
- Lesson 8.1 / 8.3 – Sponsorship, Sponsorship Decisions
Click here to download the “Daytona 500 / NASCAR” lesson plan bundle
Super Bowl LV Resources
You just have to love the Super Bowl, especially if you teach sports marketing! The “Big Game” creates such an amazing environment for teaching some of the fundamental marketing principles that drive the business of sports and entertainment.
If you are looking for fun and effective ways to connect your classroom to the Super Bowl, we have you covered! This year’s edition of our Super Bowl resources will help you teach and discuss a wide range of key sports business concepts.
Topics explored:
- COVID-19
- Lesson 1.2 – Fandom
- Broadcast Rights / Ratings (Lesson 1.3)
- Lesson 2.2 – Marketing through sports and entertainment
- Lesson 2.4 – Pricing (supply and demand)
- Event Marketing & Management (Lesson 2.8)
- Lesson 3.5 – Economic impact
- Lesson 4.3 – Target Market
- Lesson 4.4 – Market Segmentation
- Lesson 4.7 – Market Research
- Lesson 4.8 – Advertising
- Lesson 4.9 – Digital marketing (social media)
- Lesson 6.1 – Branding
- Lesson 6.2 / 6.3 – Licensing
- Lesson 7.6 – Promotion
- Lesson 8.1 – Sponsorship
- Lesson 8.3 – Sponsorship decisions (naming rights)
- Lesson 8.4 – Ambush marketing
- Lesson 10.1 – Fan experience (touchless stadium)
- Lesson 11.2 – Publicity
- Lesson 11.8 – Social issues (* Should fans be allowed in the stadium * Sarah Thomas making history as the first woman to referee a Super Bowl * Gambling)
2021 Super Bowl lesson plan resources:
- Student competition (PPT Discussion & Activity) – Click the link below to download
- Super Bowl LV Bingo Cards (Student Activity: Includes Bingo Cards, Teacher Lesson Guide and Student Activity Packet) – Click the link below to download
- Super Bowl LV Fun Facts (PPT Discussion) – Click the link below to download
- Super Bowl Infographic Pack (Discussion) – Click the link below to visit the infographics page
- Super Bowl LV Ad Recall (Discussion & Activity) – Click the link below to download
- Super Bowl LV Scavenger Hunt (Student Activity) – Click the link below to download
Click here to download the “Super Bowl LV Promotion & Sales” Activity & Student Competition
Click here to download the Super Bowl LV Ad Bingo Activity
Click here to download the “Super Bowl LV Fun Facts” PPT Discussion
Click here to visit the Super Bowl LV Infographics page
Click here to download the “Super Bowl LV Ad Recall” PPT Discussion
Click here to download the “Super Bowl LV Scavenger Hunt” Student Activity
College Football Bowl $eason by the Numbers: Class Discusion (2020-21 Edition)
Despite a myriad of challenges presented by the pandemic, yet another college football bowl season is in the books. Last season, college bowl season featured 41 games. This year? Just 26, capped off with a record low audience for the title game as Alabama handily defeated Ohio State.
This “By the Numbers” PPT discussion tied to this year’s bowl season looks at the business of college football.
Topics explored:
- Broadcast Rights / Ratings (Lesson 1.3)
- Economic Impact (Lesson 3.5)
- Sponsorship (Lesson 8.1, 8.2, 8.3)
- Sports Business Leadership
Lesson plan includes:
- College Football by the Numbers (PPT)
Click here to download the “College Football Bowl $eason” PPT discussion
Ratings Winners: Highest Rated TV Programs of 2020 (Ratings/Media Infographic & Lesson Plan)
Variety revealed its list of the most-watched television telecasts of the year. Much has been made of the NFL’s ratings decline this season, yet the league still drew 7 of the top 10 TV audiences in 2020 (and 28 of the top 100). No surprise, of course, Super Bowl LIV was easily the top program of the year, attracting 102 million viewers.
This infographic examines to the highest rated television programs of 2020.
Topics explored:
- Media (Lesson 1.3)
- Leisure Time (Lesson 2.1)
- Discretionary Income and Competition for the Entertainment Dollar (Lesson 2.6)
- Advertising (Lesson 4.8)
Lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- Infographic (PDF)
Click here to download the “2020 Ratings Winners” Lesson Plan Bundle
NFL “MyCause MyCleats” Initiative (Publicity Lesson Plan)
The NFL is notoriously straight-laced (pardon the pun) when it comes to regulating player appearances on the field. Want to a wear a brand not affiliated with the NFL as a sponsor? Stricly a no-no. Want to customize gear and/or share a written message with fans using any part of the uniform? Go for it, just expect a hefty fine and stern condemnation from the league office.
However, four years ago, the NFL actually started to encourage its players to wear cleats customized with a message supporting causes each player supports (albeit just for one week). It was a great way to raise not only awareness but also money for causes ranging from mental health, ALS, cancer and animal welfare to children who need reading glasses (see Von Miller, Denver Broncos). Cleats were then auctioned on the NFL’s official auction site (yes, that is really a thing) with proceeds going to each respective charity.
The initiative was a smashing success. This year, the NFL’s “My Cleats, My Cause” program is back for its 5th season, and the message is being amplified using all of the league’s marketing might. According to the league, more than 1,000 players showcasd their causes for Week 13 NFL games this year.
Consider using the NFL’s #MyCleatsMyCause initiative to spark a class discussion relating to publicity & social issues (11.2 & 11.8). Ask students if they are aware of any specific causes their favorite players support. Here are a few questions to consider asking your students… In addition, considering turning this into a fun classroom activity by asking students to design their own custom cause-related cleats for their favorite player or even your high school football team using the downloadable templates (use the membership link below to download a design template / activity and suggestions for class discussion questions below).
Topics explored:
- Publicity & Goodwill (Lesson 11.2)
- Community Relations (Lesson 11.2)
- Social Issues (Lesson 11.8)
Lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- List of causes supported by NFL players this season (PDF)
- Student Activity & Rubric
Click here to download the “My Cause My Cleats” Lesson Plan Bundle
12 Days of Virtual Learning Challenge (Student Trivia Activity)
A huge thank you to Kathy Bennett at Pinelands Regional High School in New Jersey for putting together this “12 Days of Virtual Learning” Challenge. She estimates it will take a class period to complete. It is available in Word format so you are more than welcome to customize as you see fit. The answer key to Kathy’s version is also available. Enjoy and Happy Holidays! Thanks again Kathy!
Click here to download the “12 Days of Virtual Learning Challenge” student activity
NBA “City Edition” Uniforms (Branding Lesson Plan)
Looking for a fun activity idea to help engage students in the short week leading up to the holiday weekend? This “NBA City Edition” lesson plan offers a great way to explore the concept of branding in a way that is certain to capture the attention of your students.
With this lesson plan, your students will explore some of the recently revealed “City Edition” uniforms NBA teams introduce each season in collaboration with Nike. Over the summer it was announced that Jordan Brand will also be involved with several teams and their alternate “Statement Edition” uniforms.
This lesson plan includes a PPT to aid in discussion along with a student activity that encourages students to design their own version of a “City Edition” uniform. Encourage students to think about your city and community. What does your hometown’s brand look like? What imagery reflects the community’s traditions and values and how might that be incorporated into your design? What causes or community relations initiatives might the design help to support?
Topics explored in this lesson plan:
- Branding (Lesson 6.1)
- Licensing (Lesson 6.1, Lesson 6.2)
- Sponsorship (Lesson 8.1)
- Community Relations (Lesson 11.2)
Lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- “NBA City Edition Uniforms” (PPT)
- Student Activity & Rubric
Click here to download the “NBA City Edition Uniforms” branding lesson plan
Thanksgiving Brands (New – Marketing Currents subscriber bonus resource)
Our annual Thanksgiving PPT discussion is now available to download for Marketing Currents subscribers to help engage your students in a marketing discussion leading up to Thanksgiving.
A few years ago, a Houston Chronicle story suggested that much of what we celebrate on Thanksgiving is the direct result of marketing.
Over time, a number of brands have become synonymous with Thanksgiving feasts, with consumers filling supermarket shopping carts with these products every year. What brands played a role in your Thanksgiving Day meals? There are far more than you probably considered!
For example, millions of green bean casseroles are served during the holiday season. That’s why French’s French Fried Onions, a core ingredient to the holiday classic, was ranked third of all branded edible items the week of Thanksgiving, according to data provider IRI. (Ocean Spray Jellied Cranberry Sauce was fourth.) The brand’s French fried onions brought in nearly $14 million in sales the week of Thanksgiving, with total sales in a three-week span of the holiday coming in at $30 million. Ocean Spray sells 72 million cans of cranberry sauce between September and December. That means about 80% of the company’s total sauce business occurs during the holidays.
Ask students:
- What brands play a role in your Thanksgiving Day meals? There are far more than you probably considered!
- Which brands do you think are big sellers over the Thanksgiving holiday?
- Try to create a list of at least five popular Thanksgiving related food brands, then review the following slides for some examples.
Click here to download the “Thanksgiving Brands” PPT discussion
Ratings Report: COVID-19 Impact on Sports TV Ratings Lesson Plan (New)
This “Ratings Report” lesson plan offers a great supplement to one of the news stories that we posted this week. While ratings for sports leagues like the NFL, NBA, MLB and NHL have been declining, the NWSL has enjoyed significant audience growth. Consider tying this lesson plan in with this week’s current events to enhance your discussion around the success of the NWSL.
With this lesson plan, your students will take a deeper look at some of the reasons why ratings for many traditional live sporting events are on the decline, and the opportunity that may be there for niche sports to build a larger audience by connecting with new fans.
Topics explored include:
- Broadcast Rights / Ratings (Lesson 1.3)
- Leisure Time (Lesson 2.1)
- Reaching Consumers (Lesson 2.7)
- Niche sports (Lesson 4.4)
Lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- “Ratings Report” (PPT)
Click here to download the Ratings Report Lesson Plan Bundle
NFL Stadium Tour: Fan Experience Lesson Plan (New)
ESPN recently ranked the best stadiums in the NFL based on the following criteria:
- Atmosphere (20%)
- Features (20%)
- Traditions (15%)
- Tailgating (15%)
- Location (10%)
- Cost (10%)
- History (10%)
The article offers a fun way to introduce several concepts from our textbook, including ticket sales and fan experience. To help guide your instruction, we put together a PPT and student project. You can also click here to see the original story at espn.com.
With this lesson plan, you will engage students in a conversation surrounding the following topics:
- Revenue (Lesson 3.2)
- Economic Impact (Lesson 3.5)
- Ticket Sales (Lesson 9.1)
- Fan Experience (Lesson 10.1)
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- Best Stadiums in the NFL According to ESPN (PPT)
- Activity Rubric
Click here to download the NFL Stadium Tour – Fan Experience Lesson Plan Bundle
Broadway by the Numbers (New PPT)
Consider sharing the following PPT with students to accompany this week’s current events and the news that Broadway recently announced the shutdown would extend through May of 2021.
In this PPT, you will engage students in a conversation surrounding the following topics:
- Revenue (Lesson 3.2)
- Economic Impact (Lesson 3.5)
- Ticket sales (Lesson 9.1)
The Trademark Game: Brand Extensions in Sports & Entertainment (New)
ESPN recently published an interesting article examining athlete pursuits of trademarks to establish and extend their brands. The article provides a great opportunity to discuss concepts from Unit Six of our textbook. Click here to see the story at espn.com. To take the conversation a step further, consider implementing the included student activity, supplemented by a rubric for additional guidance.
With this lesson plan, you will engage students in a conversation surrounding the following topics:
- Branding & Brand Extension (Lesson 6.1)
- Trademarks (Lesson 6.1)
- Licensing & Licensing Process (Lesson 6.2 and Lesson 6.3)
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- Branding, Licensing, Trademarks Discussion (PPT)
- Activity Rubric
Social Sports: Twitter Reacts to Return of Live Sports (PPT Discussion)
When live sports returned in July of 2020, the jubilation among fans was evident on social media as fans finally had something to cheer for (and about) amid the ongoing pandemic. Twitter released a report sharing some metrics relating to fan response on the popular social media platform as leagues like NASCAR, PGA Tour, MLB and NBA announced their restart plans.
The statistics shared in this PPT represent the time period from May of 2020, without live sports, to July of 2020, after sports began to resume play. Twitter used this data and these graphics to promote its advertising opportunities to brands looking to connect with sports fans.
With this PPT discussion, you will engage students in a conversation surrounding the following topics:
- Fan engagement (Lesson 2.7)
- Marketing through SEM vs. marketing of SEM (Lesson 2.2)
- Social media marketing (Lesson 4.9)
Lesson Plan: COVID-19 Industry Impact
In the spring, the COVID-19 pandemic brought the world to a standstill, closing businesses and forcing consumers around the world to quarantine in their own homes. The sports and entertainment industry, like most businesses, was not immune, as leagues were forced to cancel or postpone seasons, leaving fans desperate for ways to consume their favorite sporting events. This PPT addresses the impact the health crisis had on the industry.
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- COVID-19 Industry Response (PPT)
Lesson Plan: The Business of Fantasy Sports
Fantasy football continues to explode in popularity. Anticipation might be higher than ever this season as the sports world waits to see if the NFL season will remain on track for this season.
Unit one of your textbook briefly touches on its impact on the growth of the sports industry and this brief PPT detailing fantasy football “by the numbers” can provide a fun way to supplement the concept. Many of you are also playing some derivation of a fantasy football game in class and this could help shed some perspective on the business behind the game.
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- Business of Fantasy Sports (PPT)
- Fan engagement activity suggestion (aligns with lesson 2.7 in your textbook)
Lesson Plan: Industry Trends – Sneaker Collaborations
Looking for a fun and engaging student activity? We have you covered with this lesson plan bundle that tackles the concept of industry trends, presented in lesson 3.4 of SCC’s textbook. In this activity, students will be challenged to create their own sneaker collaboration while demonstrating an understanding of industry trends, branding, product development, distribution and pricing.
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- Industry Trends: Sneaker Collaborations (PPT)
- Activity Rubric
Download Industry Trends: Sneaker Collaborations Lesson Plan Bundle
Lesson Plan: Industry Trends – Pop-up Stores
Looking for a fun and engaging student activity? We have you covered with this lesson plan bundle that tackles the concept of industry trends, presented in lesson 3.4 of SCC’s textbook. In this activity, students will be challenged to create a plan for opening a pop-up store while demonstrating an understanding of industry trends, sales, service, promotion and distribution.
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- Industry Trends: Pop-up Stores (PPT)
- Activity Rubric
Lesson Plan: Licensing – NFLPA Products (New)
Licensing tends to be one of the trickier subjects for students to understand when it comes to the business of sports and entertainment. Consider introducing this lesson plan to help students gain a fundamental understanding of the licensing process and how it impacts prices of consumer products.
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- Licensing: NFLPA Products (PPT)
- Activity Rubric
Lesson Plan: Promotion – MiLB Name Game
One popular trend with Minor League Baseball teams the last few years has been a “one-off” rebrand in which the team changes its name, logo and uniform for one game with a food-centric theme, typically a “cuisine” that represents their local area. The promotions helped teams to sell tickets, create buzz surrounding the brand, connect with the community and break merchandise sales records. In this fun activity, students will review concepts like industry trends, branding, licensing, merchandising and promotion.
This lesson plan bundle includes:
- Activity Packet (Student)
- Lesson Guide (Teacher)
- Licensing: NFLPA Products (PPT)
- Activity Rubric
MORE LESSON PLANS
Last spring, we posted several lesson plans when the pandemic hit that are still relevant that you may want to review and use in your virtual classrooms.
- Minor League Baseball in Crisis: Understanding the Business of Pro Sports
- Michael Jordan, Inc: Branding & Endorsement
- Tiger King & The Streaming Wars: Competition
- COVID-19 Lesson Plan #1: Industry Impact
- COVID-19 Lesson Plan #2: Industry Response
Click to here to access the lesson plans that were posted in the Spring.