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BodyArmor heats up sports drink wars with new campaign, eyes Gatorade’s top spot (MC)

BodyArmor is targeting a new generation of athletes in its latest advertising campaign as it looks to surpass its longtime rival and industry leader, Gatorade, as the top-selling sports drink brand. 

Set for its national television debut during “The Match 2: Champions for Charity” on Sunday, the campaign builds on BodyArmor’s message that it is a healthier, modernized alternative to Gatorade. 

Click here to read the story at foxbusiness.com.

Discussion Questions:

  1. What is competition?
  2. What is the difference between direct and indirect competition?
  3. Who are Body Armor’s direct competitors? Indirect?
  4. What is product differentiation?
  5. According to information from this story, how is Body Armor differentiating its product from Gatorade?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.