Bloomin’ Onions, Dodge Durangos, and Six-Figure Paydays: College Athletes Finally Make Some Cash

Last June the National Collegiate Athletic Association issued a press release with the headline “NCAA Adopts Interim Name, Image, and Likeness Policy.” It read like an anodyne memo about a change in bylaws. In fact, it was a watershed moment in the history of college sports.

Click here to read the story at bloomberg.com.

Discussion Questions:

1. What is NIL?
2. How do collegiate athletes benefit from NIL?
3. What is product endorsement?
4. What characteristics do you think brands consider when evaluating which athletes or entertainers provide the best fit for representing their products and services?
5. What is NIL?
6. How do collegiate athletes benefit from NIL?
7. What is product endorsement?
8. What characteristics do you think brands consider when evaluating which athletes or entertainers provide the best fit for representing their products and services?