The popular new app prohibits advertising, but some brands are still using BeReal’s trendiness to their advantage.
Click here to read the story at morningbrew.com.
Discussion Questions:
- What is social media marketing?
- Why do businesses and brands engage in social media marketing?
- How might advertising on TikTok be different from advertising on Facebook?
- Why do you think businesses and brands often use more than one platform as part of their overall social media marketing strategy?
- What is BeReal?
- Have you used BeReal?
- What is unique about BeReal?
- Why do you think BeReal doesn’t allow advertising?
- Why do you think businesses and brands want to use BeReal to reach consumers?
- Based on information from this story, what is one example of a brand using BeReal to connect with consumers?
- If you were a marketing professional working for your favorite brand, would you use BeReal as a marketing tool? How?
