Bacon lovers, there’s a new face mask for you.
Hormel Foods, known for its Black Label Bacon, announced the launch of “Breathable Bacon,” what it calls “a revolutionary face mask featuring the latest in pork-scented technology.”
Click here to read the story at usatoday.com.
Discussion Questions:
- What is publicity?
- Why do you think Hormel is giving the masks away?
- What is cause related marketing?
- How might this story represent an example of cause related marketing?
- According to this news story, what is another example of Hormel’s recent innovations? What do you think they hope to accomplish with these “innovations” (including the bacon masks)?