The Big Ten’s new $7 billion media rights deal will string the conference’s top football games across three major networks each week, creating an NFL-style television schedule on Saturdays.
Click here to read the story at news.yahoo.com.
Discussion Questions:
- What are media rights?
- Why are media rights important to a sports property like the Big 10 conference?
- Why are they important to a broadcast company like Fox, CBS, and NBC?
- Why are they important to advertisers?
- Why do you think sports properties are able to command such high rights fees?
- How do schools in the Big 10 conference benefit from a deal like the $7 billion agreements it just signed with Fox, CBS, and NBC?
- Why would Fox, CBS, or NBC invest so much in a deal with the Big 10 conference?
- How have rights deals changed the landscape of college athletics?
- Do you think more schools might want to join the Big10 conference as a result of a media deal like this? Why or why not?
- What is NIL?
- Do you think college athletes should be paid, given the amount of money generated through rights deals like this one? Why or why not?