It’s understandable why the mayor’s office and tourism gurus sought to refresh Chicago’s global image with a new marketing campaign and tagline released a week ago. Click here to read the story at chicago.suntimes.com. Discussion Questions: What is tourism? How do cities benefit from tourism? Why is tourism important to Read more…
NintenKFC takes a do anything for attention approach to marketing. That has led to a lot of weird products — think fried chicken-scented lip balm and a giant Crispy Chicken Sandwich pillow — as well as a lot of unique food items. Click here to read the story at thestreet.com. Read more…
Just as it dominates our economy, Big Tech now dominates Fortune’s annual ranking of corporate reputation. For the third year in a row, Apple, Amazon, and Microsoft rank first, second, and third, respectively, based on our poll of some 3,700 corporate executives, directors, and analysts. It’s Apple’s 15th straight year in the No. 1 spot, a Read more…
Fox Nation, the streaming service owned by Fox News, is betting on NASCAR to boost its streaming fortunes (and its subscriber base). The streaming service is sponsoring the car of Spire Motorsports and its Number 77 Chevrolet Camaro ZL1, which will feature a Fox Nation graphics package as it circles the track at Read more…
After making its debut in Kia’s 2022 Super Bowl advertisement, Robo Dog is on the move, all in the name of charity. Kia America announced this week its first NFT series, which is based on the robot puppy. Click here to read the story at newsweek.com. Discussion Questions: What is digital marketing? Read more…
Dave & Buster’s has partnered with mixed martial arts organization UFC to broadcast every one of its fights in its restaurants, the eatertainment chain announced Thursday. Click here to read the story at restaurantbusinessonline.com. Discussion Questions: What is different about the UFC’s business model from a viewership perspective when compared Read more…
The NBA has unveiled the design for its 2022 All-Star game court in Cleveland and will debut a series of NFTs to commemorate the city and the state of Ohio’s history in the NBA. Fans can scan QR codes found at various locations across downtown Cleveland to register and gain Read more…
From visual effects to A-list celebrities, there’s a lot to pay attention to in the elaborate productions that are Super Bowl ads. So it’s easy for elements like music and voice-overs to be overshadowed. Still, for ads that can cost up to $7 million for just 30 seconds of airtime, it’s important Read more…
UPS is jumping into the fashion market by releasing a limited edition apparel and merchandise collection that debuted at New York Fashion Week. Yes, this is the same UPS known for brown uniforms and delivering packages. Click here to read the story at magazine.promomarketing.com. Discussion Questions: What is New York Read more…
Coke’s new flavor is out of this world. At least, that’s the idea behind Coca-Cola Starlight, a new limited-edition version of the classic soda that comes in regular and zero sugar. Click here to read the story at cbs46.com. Discussion Questions: What is product development? Why do companies like Coca-Cola Read more…