At this point, it’s more of a shock if someone does not know about Paige Bueckers. The sophomore UConn women’s basketball star has become a must-see on and off the court. Click here to read the story at ctinsider.com. Discussion Questions: Who is Paige Bueckers? What is NIL? How do collegiate Read more…
The CBS and Turner Sports airing of “NCAA Men’s College Basketball Tournament” is virtually sold out CBS Sports and Turner have sold out virtually all ad inventory for the upcoming NCAA Men’s Basketball Tournament, punctuating a turnaround for the marquee event after two compromised Covid seasons. Click here to read the Read more…
The NCAA is making several changes to the NCAA women’s basketball tournament after the organization faced criticism for the disparity in equipment and marketing compared to the men’s tourney last year. Click here to read the story at si.com. Discussion Questions: Why is the NCAA being criticized for the differences Read more…
Fila is putting the leisure in athleisure with the news that the company will be opening a branded hotel in Shanghai in 2024. The athletic wear company founded in Italy is partnering with Hyatt on the lifestyle hotel concept, which will be called Fila House. Click here to read the Read more…
The Philadelphia 76ers are raising season ticket prices next season, but the exact impact on fans’ wallets will depend on where they sit. Click here to read the story at bizjournals.com. Discussion Questions: Why are ticket sales important to a pro sports franchise like the 76ers? Why do you think Read more…
March Madness is just around the corner – and as the sporting event’s official breakfast and hamburger, Wendy’s has a flurry of new promotional offerings supported by ads with NBA legend Reggie Miller. The new campaign features the brand’s trademark humor, and is also aimed at boosting engagement with the Read more…
The National Hockey League (NHL) has announced a new partnership with social media giant TikTok. The deal will aim to deliver a range of new fan experiences and activations across the short-form video platform, with the National Hockey League Players’ Association (NHLPA) also signed up to help deliver player-driven TikTok Read more…
PepsiCo on Wednesday introduced the first nitrogen-infused cola, which it says results in smaller bubbles. Click here to read the story at upi.com. Discussion Questions: What is innovation? What is innovative about Pepsi’s new product? What is innovative about the packaging of Nitro Pepsi? What is differentiation? How is Pepsi Read more…
The original Razor A Kick folding scooter arrived in 2000, and in many ways—just like the phone of nearly the same name—it epitomized Y2K design. Its colorful hand grips and shiny aluminum frame glinted in the sunlight, hearkening a joyous, technological future. Click here to read the story at fast company.com. Discussion Questions: Read more…
Have you ever felt like some holidays feel more or less like they were invented just to sell people stuff? After all, why else are funny greeting cards for Tax Day a thing? One fast food company wasn’t afraid to test the correlation between holidays and profit, although surprisingly enough, Read more…