Buffalo Wild Wings® and MTN DEW® are bringing sports fans a reason to celebrate by recruiting an all-new exclusive beverage to their lineup: MTN DEW Legend™. Click here to read the story at patch.com. Discussion Questions: What is promotion? What are the various types of promotion? What type of promotion Read more…
Matt Day has spent much of the pandemic indoors with his family watching Disney animated films, moving from “Brave” to “Frozen” to “Moana” to “Encanto.” The 33-year-old senior marketing manager recently started pricing a May family trip to Disney World so his kids, 2 and 4, could experience some movie Read more…
SportsBiz Madness: 2022 Case Study Tournament (Opening Round Results) OPENING ROUND RECAP The opening round results are in for our sixth annual SportsBiz Madness case study tournament. Tasked with building a ticket sales and promotions plan for a Minor League Baseball franchise in Madison, Wisconsin, students came up with a Read more…
The vehicle was designed with the company’s new e-4ORCE electric motor and is approximately the size of a large shoebox with a wooden tray built on top. Click here to read the story at yahoo.com. Discussion Questions: What is innovation? How might this news story demonstrate the concept of innovation? Read more…
On a recent Saturday afternoon, Alex Santos journeyed to his local Ikea with a singular mission: the procurement of a new Poäng chair. It was a simple in-and-out task. But 3 hours later, the 37-year-old IT manager found himself in the parking lot, slightly stupefied, with a shopping cart full of hand Read more…
Few startups have an elevator pitch like: We’re resurrecting the Woolly Mammoth to save the planet. If it sounds more like the logline to another Jurassic Park sequel than a serious business, it isn’t: This is the mission of Colossal, a company that is already on its way to producing the tusky behemoth — and Read more…
The word most used to describe Lululemon’s best-in-class workout leggings is probably “buttery.” This isn’t an accident. Lululemon explicitly researches how things feel on the body and thus how people psychologically feel while wearing them. The company has incorporated the philosophy into a tangible tagline they call the “Science of Feel.” Click Read more…
Do consumers notice when their everyday products get smaller? Often they don’t and companies are taking advantage by reducing the amount of product they sell while keeping prices the same. Click here to read the story at qz.com. Discussion Questions: What is inflation? What causes inflation? How does inflation impact Read more…
In 2020, the South by Southwest festival in Austin, Texas, was one of the first major events to be canceled because of the Covid-19 pandemic. Travel plans were upended, venues were shuttered and many businesses took a hit. Click here to read the story at nbcnews.com. Discussion Questions: What is economic impact Read more…
More than three months after the MLB lockout began on Dec. 2, it finally came to an end on Thursday. How did we get here? Why did it take so long? Here’s a look back at the key moments in the negotiations between the owners and players on a new Collective Read more…