The Fifa World Cup draw begins the countdown for the biggest sporting event on the planet – but the tournament has been mired in controversy since Sepp Blatter announced Qatar as the host nation 12 years ago. This World Cup takes us into uncharted territory in more ways than one. Click here Read more…
Aided in part by unexpected ratings booster Will Smith, the Oscars improved its viewership by 60% compared to last year’s broadcast, a feat the Grammys aims to pull off on April 3. Last year, the event dipped to a historic low of 8.8 million viewers, a 53% decline from the previous Read more…
SportsBiz Madness: 2022 Case Study Tournament (Final Four Update) We continue to be very impressed with the work from our competing students for our sixth annual SportsBiz Madness case study tournament. In the “Elite Eight” round, students were asked to build a social media campaign in a ticket sales push Read more…
Following a landmark Supreme Court decision last year that opened the door for college athletes to make money, sponsors have scrambled to nab the highest-profile NCAA players. But Adidas is playing the game differently. Click here to read the story at vanityfair.com. Discussion Questions: Why do you think this news story is Read more…
Pickleball is not only your parents’ sport anymore. The game, a paddle sport similar to tennis, is often associated with retirement homes or country clubs. After a spike in popularity during the pandemic, however, pickleball has gone mainstream. Click here to read the story at morningbrew.com. Discussion Questions: What is Read more…
ESPN had 17.3 million brackets completed for their Men’s NCAA Tournament Challenge. Despite the NCAA’s efforts to raise the visibility of the women’s tournament and even the playing field between the two tournaments, a mere 1.5 million brackets were completed for ESPN’s Women’s NCAA Tournament Challenge. Click here to read Read more…
This isn’t Coca-Cola’s first partnership with Riot Games. The beverage brand sponsored various competitive League of Legends events, including the annual League of Legends World Championship, from 2013 to 2016. Click here to read the story at digiday.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports and entertainment Read more…
Following a landmark Supreme Court decision last year that opened the door for college athletes to make money, sponsors have scrambled to nab the highest-profile NCAA players. But Adidas is playing the game differently. Click here to read the story at wsiltv.com. Discussion Questions: What is product endorsement? Why is endorsement important Read more…
In Midtown Manhattan, on the ground floor of an office building, there’s a coffee shop that’s easy to miss. When you walk in, there’s no menu, just a metal riser supporting drinks waiting to be picked up, and in back, some plush banquettes and tables. Click here to read the Read more…
Pepsi is celebrating pancake lovers everywhere with their latest limited-edition flavor. In partnership with restaurant chain IHOP, the soda giant has created Pepsi Maple Syrup Cola — a new beverage that they say “combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi.” Click Read more…