Tiger Woods’ presence at Augusta National this week 14 months removed from a devastating leg injury was shocking on its own. Then people saw his shoes. Click here to read the story at yahoo.com. Discussion Questions: What is endorsement? Why do brands pay athletes and celebrities to endorse their products and Read more…
The universal breadth and appeal of sports continues to present brand sponsors with significant upside, both through exposure and how well consumers regard brands’ involvement. Combined, sports activations are doing more than boosting brand awareness—they’re leading to higher conversion rates. Click here to read the story at nielsen.com. Discussion Questions: Read more…
Delivery of just about everything became mainstream during the pandemic, and has rapidly evolved to include the so-called ultrafast delivery. But now that market is faltering. Click here to read the story at qz.com. Discussion Questions: What is a startup? What do you think it takes to be a successful startup Read more…
Restaurants are raising menu prices as wages grow and inflation hits ingredients and packaging. But they still want customers to feel like they’re getting a good deal. Click here to read the story at cnn.com. Discussion Questions: What is price? What factors influence price? What is the difference between fixed and variable costs? What are some Read more…
There is a new way to satisfy that Made to Crave menu from Wendy’s. In a recent announcement, the brand has expanded to a new location. Are you ready to step into the metaverse and get a new taste of that fast food done right? Click here to read the Read more…
The Dairy Queen logo is instantly recognizable to anyone who has ever eaten the chain’s frozen treats to cool down on a hot summer day. The iconic cherry-red ellipse shape graces the more than 7,000 DQ locations around the world (via Dairy Queen). Click here to read the story at Read more…
The Federal Trade Commission is suing TurboTax maker Intuit, saying its ads for “free” tax filing misled consumers. Intuit says it will fight the suit. Click here to read the story at usatoday.com. Discussion Questions: Who is the FTC? How does the FTC help to protect consumers? Why is it Read more…
Major League Baseball locked out its players for three months as they hashed out a new collective bargaining agreement. Two weeks after the sides struck a deal, clubs are already reaping the benefits. Click here to read the story at forbes.com. Discussion Questions: According to this story, which MLB team is Read more…
The 64th Annual Grammy Awards, originally scheduled for January 31 but postponed amid the Omicron surge, is finally set to take place this Sunday in Las Vegas. Click here to read the story at finance.yahoo.com. Discussion Questions: Why were the Grammys postponed? How might that postponement impact the Grammys? Why Read more…
Baseball is a feeling, and the Philadelphia Phillies have captured it perfectly with a series of headline-less billboards celebrating the franchise’s—and the sport’s—return after the lockout that threatened the 2022 season. Click here to read the story at musebycl.io. Discussion Questions: What is advertising? What are the various forms of Read more…