It’s not a football position but a code, and UCF football players will display them on the back of their jerseys during the 2022 spring game. Click here to read the story clickorlando.com. Discussion Questions: What is digital marketing? Why is it important for a collegiate athletic program to adopt Read more…
SportsBiz Madness: 2022 Case Study Tournament (Final Four Round Results) The Championship Round is Set! For the Final Four round of this competition, our competitors were tasked with the development of a strategy for activating Coca-Cola’s NCAA Men’s National Basketball Championship sponsorship to introduce its new “Starlight” flavor. To find Read more…
Roblox and Chipotle continue their partnership with the roll-out of the Chipotle Burrito Builder on Roblox, a new simulation experience that will invite players to roll burritos in the metaverse to earn Burrito Bucks, the brand’s in-experience currency on Roblox1, starting on April 7, National Burrito Day. Click here to Read more…
On Monday Coca-Cola unveiled a new, limited-edition flavor that’s supposed to taste like…pixels. Yes, pixels. Click here to read the story at cnn.com. Discussion Questions: What is promotion? Why do brands engage in promotions? What are the different forms of promotion? What type of promotion is a limited-edition product? What is Coca-Cola’s new Read more…
The Honest Kitchen, a San Diego maker of human-grade pet food, has landed $150 million from Monarch Alternative Capital to boost manufacturing, marketing, product development and sustainability initiatives. Click here to read the story at sandiegotribune.com. Discussion Questions: What is entreprenuership? Why is funding important to a startup business? What Read more…
Many millennials and older Gen Zers will remember the smell and feel of an Abercrombie & Fitch circa the 2000s. The music was loud, the lights were low, and the cologne was strong enough to make your mom wait outside. Click here to read the story at morningbrew.com. Discussion Questions: Read more…
Amazon.com is laying out plans to launch thousands of small satellites capable of beaming high-speed internet service to earth—an initiative that puts it in direct competition with Elon Musk’s SpaceX, as well as terrestrial-based internet-service providers. Click here to read the story at barrons.com. Discussion Questions: What is competition? What Read more…
Corporate signage is omnipresent at the vast majority of PGA Tour events. Logos pop up everywhere from grandstand seatbacks to flower beds—even tee makers are often branded. Miniature tractors and red umbrellas greet golfers at the John Deere Classic and Travelers Championship respectively. Click here to read the story at Read more…
Major League Baseball and American Dairy Queen Corporation (ADQ), a leader in iconic treats and food, today announced a new integrated marketing partnership that brings together two beloved American brands this summer. To amplify this relationship, ADQ has also partnered with MLB All-Stars Tim Anderson, Cody Bellinger, Bryce Harper and Read more…
The 64th annual Grammy Awards brought together the buzziest talent in the music biz, including BTS, Doja Cat and Questlove, on Sunday for a star-studded live and in-person ceremony in Las Vegas. However, unlike other awards ceremonies that have seen ratings rebound this year, the Grammys matched 2021’s all-time lows. Click here to read Read more…