Old Navy set out to make clothes shopping more inclusive for women of all body types. It ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up. Click here to read Read more…
Jimmy John’s on Tuesday became the latest restaurant chain to invite guests to interact with the brand in the metaverse. Click here to read the story at nrn.com. Discussion Questions: What is the metaverse? Why are brands interested in the metaverse? Can you think of any other examples of brands Read more…
In what CEO Brian Chesky calls “the biggest change to Airbnb in a decade,” the home rental company introduced a sitewide makeover Wednesday that makes it easier to find offbeat and niche properties. Click here to read the story at axios.com. Discussion Questions: Why is summer an important time of Read more…
Feeling a bit cheated when you look down at your plate? It’s not just a figment of your imagination—portions at U.S. restaurants are indeed getting smaller. Call it shrinkflation: when sizes shrink, but you’re paying the same price, or sometimes even more, for the meal or product. Click here to read Read more…
Disney added 7.9 million new subscribers to its Disney Plus streaming service during the first three months of 2022, the company announced in its Q2 earnings report on Wednesday. Click here to read the story at theverge.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition? Read more…
The nation has long been divided as to which is the best condiment: ketchup or mustard. But the country’s number one ketchup brand is about to launch something that may sway mustard lovers to the other side: an eco-friendly paper bottle. Click here to read the story at eat this.com. Discussion Questions: Read more…
Snack makers released Old Bay Goldfish on Monday — for when sprinkling Maryland’s favorite seasoning on actual fish just isn’t enough. Click here to read the story at baltimore.com. Discussion Questions: Why would Goldfish introduce an Old Bay flavor? Why would Old Bay want to be featured as a Goldfish flavor? What Read more…
Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market. Click here to read the story at Read more…
FIFA, one of the most popular video game franchises, will be renamed EA Sports FC after the game’s publisher, Electronic Arts Inc., failed to reach a new licensing agreement with the world soccer governing body of the same name. Click here to read the story at fortune.com. Discussion Questions: What is licensing? Read more…
Rich Eisen is everywhere. The voice and face of the NFL Network during football season, Eisen also hosts the three-hour daily sports talk TV program, The Rich Eisen Show, which is streamed live, broadcast on satellite radio, and available through 48 terrestrial radio affiliates. Click here to read the story at inc.com. Discussion Questions: What is a personal Read more…