One of America’s most iconic toy stores is returning to brick-and-mortar retail just in time for this year’s holiday season. Click here to read the story at nbcwashington.com. Discussion Questions: Why do you think Toys ‘R’ Us filed for bankruptcy? Why do you think the company has struggled in the Read more…
Sprite is saying goodbye to its green bottle. Starting August 1st, new packaging will appear on store shelves featuring a clear bottle. Click here to read the story at people.com. Discussion Questions: What is packaging? What does packaging have to do with marketing? What is branding? How might Sprite’s green Read more…
Taco Bell’s newest location ditches the dining room and has four drive-thru lanes instead. Click here to read the story at cnn.com. Discussion Questions: What is place as it relates to the marketing mix? How might this story demonstrate the concept of place? Based on information from this story, describe how Read more…
With more people preparing coffee at home because of the pandemic, the market for fun-flavored creamers and beans — Almond Joy! S’Mores! Strawberry cheesecake! — is exploding as we bring our Dunkin’ Donuts and Starbucks taste buds to the living room. Click here to read the story at axios.com. Discussion Read more…
Get ready to turn up the heat because 7-Eleven, Inc. is officially entering Brainfreeze Season – a time to hang loose, try new things, make unforgettable memories and take summer from a ten…to an ELEVEN. Click here to read the story at qsrmagazine.com. Discussion Questions: What is promotion? What is Brainfreeze Season? How might Read more…
Apple’s introduction of a credit card in 2019 was the first step: Apple not only wanted to be the recipient of your money, it wanted to have a hand in how you manage that money. Click here to read the story at wired.com. Discussion Questions: What is a BNPL service? Read more…
Target is stuck with too much home decor and too many TVs. To clear out the glut, it will ramp up discounts. Click here to read the story at philadelphia.cbslocal.com. Discussion Questions: What is product management? Why is product management an important function of marketing? How does this story illustrate Read more…
Duke basketball coach Jon Scheyer has hired Rachel Baker, formerly of Nike and the NBA, as its first-ever general manager. Click here to read the story at usatoday.com. Discussion Questions: What is NIL? What is leadership? Why is leadership important in sports? How might hiring a GM help develop an Read more…
In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts coming soon to Disney+, Wonderful® Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios. Click here to read the story at prnewswire.com. Discussion Questions: What is the difference between marketing through entertainment and the Read more…
Nintendo fans will soon be able to step into a world of augmented reality and team up with Mario himself as Universal Studios Hollywood revealed its latest Super Nintendo World ride details this week, which the park shared with Travel + Leisure. Click here to read the story at travelandleisure.com. Discussion Read more…