The San Francisco 49ers are not the favorites to win the Super Bowl or even their own division this season, but they are atop another list — the cost of attending an NFL game. Click here to read the story at axios.com. Discussion Questions: What is pricing? Why is pricing an important Read more…
Fox Corp. has sold Super Bowl commercials for more than $7 million for 30 seconds of airtime, setting a record for TV’s most popular annual event. Click here to read the story at bloomberg.com. Discussion Questions: What is advertising? Why do businesses and brands advertise? What are ratings? Why are ratings Read more…
Gatorade is entering the energy drink category with a caffeinated spin-off called Fast Twitch. Click here to read the story at cnbc.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition? Based on information from this news story, describe Gatorade’s new product. Who might represent Read more…
If semiconductor shortages, recession risks and the once-a-century shift in propulsion weren’t enough to keep auto executives up at night, here’s one more sleep disruptor: Consumers are keen to buy an Apple car before one even exists. Click here to read the story at Bloomberg.com. Discussion Questions: What is a Read more…
Usually, spilling ketchup on your clothes is reason to get mildly upset and reach for the stain remover. Click here to read the story at cnet.com. Discussion Questions: What is publicity? How do brands benefit from publicity? What is a publicity or marketing stunt? What is the goal of a Read more…
Early estimates suggest Florida is having a remarkable tourism recovery. Click here to read the story at skift.com. Discussion Questions: What is destination marketing? Why is tourism important to Florida? How did COVID-19 impact tourism? Why is destination marketing important to places like Florida where tourism is such an important Read more…
The U.S. Army launched a new marketing campaign calling on high-performing, goal-oriented youth from all backgrounds to consider Army Officership, a specialized path of service for aspiring leaders. Click here to read the story at prnewswire.com. Discussion Questions: What is a marketing campaign? What is a target market? Why does Read more…
The end of Serena Williams’ glittering tennis career will have little to no impact on the American’s brand value and her earnings from endorsements could even surge post-retirement, industry experts told Reuters. Click here to read the story at reuters.com. Discussion Questions: What is a brand? Is Serena Williams a Read more…
Nissan is bringing back its long-running “Heisman House” campaign with the addition of a college-level athlete and a play around the metaverse, per a news release. Click here to read the story at marketingdive.com. Discussion Questions: What is the difference between the marketing of sports and marketing through sports? Which do Read more…
When advertisers take these days to MTV’s long-running “Video Music Awards,” they are hoping viewers will be as interested in what interrupts the action as they are in the trophy-winners themselves. Click here to read the story at variety.com. Discussion Questions: What is the difference between the marketing of sports and Read more…