SCC FFL 2022: Sports Marketing Challenge #2 Recap & Scores Two challenges in and the leaderboard is crowded at the top. Our new (“rookie”) school participants have performed extremely well so far, making for a very competitive field…nearly everyone is still in the mix for a run toward the top Read more…
Taco Bell is launching a multi-city breakfast tour as part of its “apology” for creations of breakfast menus past. As part of this campaign, Taco Bell has enlisted Pete Davidson for “The Apology” ad video. In it, Davidson, of Saturday Night Live and celebrity dating bingo fame, eats a Taco Bell Breakfast Crunchwrap. Click here Read more…
The past few years have been tough for Burger King. Missteps during the pandemic caused the chain to lag behind competitors. Click here to read the story at cnn.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition? Who might represent direct competition to Burger King? Who Read more…
Everyone’s favorite Leprechaun-themed breakfast cereal Lucky Charms has partnered with augmented reality (AR) specialists Niantic to launch Journey to the Gems, a new AR mobile game that has you scouring real-world parks in search of “magically delicious charms” hidden throughout the environment. Click here to read the story at vrscout.com. Discussion Questions: Read more…
Some allegedly insider information has set the internet ablaze with ’90s kid nostalgia for an old McDonald’s Halloween promotion—it doesn’t take much to get us all way too excited to start reminiscing about the past, does it? Click here to read the story at thetakeout.com. Discussion Questions: What are marketing trends? What Read more…
Two-thirds of the companies in BCG’s 2022 global innovation survey ranked climate and sustainability (C&S) as a top corporate priority. But only about one in five is ready to act. Click here to read the story at bgc.com. Discussion Questions: What is innovation? Why is innovation important in business? What do you Read more…
Elena Delle Donne just dropped a very special signature shoe. Click here to read the story at sports.yahoo.com. Discussion Questions: What is product endorsement? Is endorsement the same as influencer marketing? Why or why not? Who is Elena Delle Donne? Why do you think footwear brands invest in endorsement deals Read more…
As football fans prepare for the kick-off in November, Coca-Cola is celebrating the journey of each fan through the real magic of the FIFA World Cup. With the majority of fans unable to travel to Qatar for the FIFA World Cup 2022, Coca-Cola will deliver the electric atmosphere of the Read more…
Summer is nearly over, which means it’s time to transition into Spooky Season. Baseball appears to be doing so a bit before October, as MLB fans have noticed people sitting stock-still behind home plate holding some creepy smiles for the duration of the game. Click here to read the story Read more…
The NHL is debuting digitally enhanced dasherboards (DED) for all games this season that will “erase and replace” the advertising found on arena rink boards with virtual ads on broadcasts. Click here to read the story at espn.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports teams and Read more…