High-profile investors back Tiger Woods’ and Rory McIlroy’s tech-infused golf venture

A group of high-profile investors, including NBA star Stephen Curry, Formula One driver Lewis Hamilton, women’s soccer player Alex Morgan, Los Angeles Angels All-Star Shohei Ohtani, entertainer Justin Timberlake and tennis star Serena Williams, are backing Tiger Woods and Rory McIlroy’s new company, which plans to launch a tech-infused golf league in 2024. Click here to read the story Read more…

By Chris Lindauer, 2 years11/05/2022 ago

1.6 - Positioning

Papa Johns’ ‘Shaq-A-Roni’ Brings Shaq-Sized Value to Shaq-Sized Families

While the world is suffering from the impact of ‘Shrinkflation’, Papa Johns is delivering “Shaqflation” with the return of the Shaq-a-roni, adding a whole lot of EXTRA, like extra cheese and pepperoni cut into 8 large Shaq-sized slices. Papa Johns is even donating an extra dollar from every Shaq-a-Roni that Read more…

By Chris Lindauer, 2 years10/29/2022 ago

10.1 - Fan Experience

Kraken mascot Buoy surfaces after years of planning, fan input

Buoy, a sea troll partly inspired by the famous Fremont Troll sculpture in Seattle, debuted before the Kraken played the Vancouver Canucks in a preseason game at Climate Pledge Arena on Saturday and soon will appear in spots all over town. Click here to read the story at seattletimes.com. Discussion Read more…

By Chris Lindauer, 2 years10/29/2022 ago

11.1 - Functions of Communications

What took Adidas, Gap and other businesses so long to dump Kanye West?

Earlier this week Adidas ended its partnership with rapper and fashion designer Ye (who previously went by Kanye West). Its decision came around the same time that a flurry of other companies also cut ties with the artist — but weeks after Ye began making offensive remarks. Click here to read the story at Read more…

By Chris Lindauer, 2 years10/29/2022 ago

11.1 - Publicity

U.S. Grand Prix could hit half-a-million fans attendance next year, says COTA boss

The Circuit of The Americas welcomed a three-day crowd of 440,000 for the United States Grand Prix, making it a new race weekend record for F1. Click here to read the story at motorsport.com. Discussion Questions: What is Formula1? What is the U.S. Grand Prix? What is fandom? How would Read more…

By Chris Lindauer, 2 years10/29/2022 ago

3.1 - Revenue

NBA Team Values 2022: For The First Time In Two Decades, The Top Spot Goes To A Franchise That’s Not The Knicks Or Lakers

Led by the eye-popping $7 billion Golden State Warriors, the average NBA team is now worth $2.86 billion, 15% more than a year ago, an impressive feat considering the stock market is down more than 15% over the same span. Click here to read the story at forbes.com. Discussion Questions: Read more…

By Chris Lindauer, 2 years10/29/2022 ago

Government Regulation

Under new FDA proposed guidelines, these 10 cereals would no longer be labeled ‘healthy’

* Note to current subscribers to SCC’s NEW Marketing Insights program (this is a separate subscription from our sports/entertainment business and marketing programs), you might consider downloading the PPT we created to help guide your discussion of this news story in class! The resource is available by visiting the “Marketing Read more…

By Chris Lindauer, 2 years10/29/2022 ago

Acquisition

Elon Musk’s plan to turn Twitter into a super app is a step closer now that he owns the platform

Elon Musk has finally closed his $44 billion deal to buy Twitter, leaving employees and users wondering what he plans to do with the social media platform. Click here to read the story at businessinsider.com. Discussion Questions: What is entrepreneurship? What do you think makes Elon Musk a successful entrepreneur? Read more…

By Chris Lindauer, 2 years10/29/2022 ago

Consumer Behavior

How Panda Express won over customers with a made-up dish

Panda Express’ orange chicken, the quintessential American Chinese invention that helped bolster a nationwide craze for Chinese takeout, turns 35 on Friday. The ubiquitous restaurant offering, while deceptively simple, marries a host of Chinese regional flavors with American ingredients. Click here to read the story at nbcnews.com. Discussion Questions: What Read more…

By Chris Lindauer, 2 years10/29/2022 ago

Economics

Coke products might look a little different next year

Over the past year, Coca-Cola has experimented with bizarre, limited-time flavors and immersive online experiences. Now, it’s setting its sights on adding more varieties of cans, bottles and value packs to offer cash-strapped consumers more options — even if that ultimately means paying more for less. Click here to read the story at cnn.com. Discussion Read more…

By Chris Lindauer, 2 years10/29/2022 ago