SCC FFL 2022: Sports Marketing Challenge #4 Recap & Scores Entries are in for the fourth sports marketing challenge in this year’s competition with just two to go! Every year, this is one of the most fun challenges to evaluate, in part because we see so much creativity with fan Read more…
This year marks the 25th anniversary of Starbucks’ holiday cups, an annual tradition that unofficially rings in the season for the chain’s fervent fans. Click here to read the story at cnn.com. Discussion Questions: What is packaging? What purpose does packaging serve? How can packaging provide marketing opportunities for businesses and brands? Read more…
McDonald’s is once again promoting a “farewell tour” for the McRib sandwich. The seasonal offering, which since its introduction in 1981 has periodically disappeared from the fast food giant’s menu, is making one more appearance at McDonald’s locations nationwide. Click here to read the story at cnbc.com. Discussion Questions: What Read more…
Kohl’s Corp. is unveiling an omnichannel holiday marketing campaign that includes leading-edge social media and metaverse components. Click here to read the story at chainstoreage.com. Discussion Questions: What is promotion? What are the different forms of promotion? What are sweepstakes? Describe the Kohl’s sweepstakes promotion referenced in this news story. Read more…
Tupperware wants to be where the cool kids play. The 76-year-old brand is on a quest to grab the attention of Millennials and Gen Zers, and wants to become as relevant in their everyday lives as it was for their grandmas and moms. Click here to read the story at Read more…
Samsung is marketing its new range of flip phones to TikTok – by demonstrating its value as a camera, tripod and social tool. Click here to read the story at thedrum.com. Discussion Questions: What is a product life cycle? How would you describe the product life cycle as it relates to Read more…
Houston First estimates a $12 to 14 million economic impact per home game during this year’s World Series. Click here to read the story at khou.com. Discussion Questions: What is economic impact? What is an economic impact study? When are economic impact studies conducted? What are direct effects from an Read more…
On Wednesday, private equity firm MSP Sports Capital (known in part for its investment in McLaren Racing) announced that it has acquired a majority interest from ESPN Productions for X Games. Click here to read the story at forbes.com. Discussion Questions: What is competition for the entertainment dollar? How might Read more…
The latest Marvel blockbuster movie officially releases on November 11th, but the world premiere was held last night. Click here to read the story at sbnation.com. Discussion Questions: What is cross promotion? Why is it important for all parties involved to benefit in a cross promotion? Describe this promotion from Read more…
As the North American Regional Supporter of the FIFA World Cup Qatar 2022™, Frito-Lay North America is preparing fans for the FIFA World Cup with everything they need to enhance their at-home viewing experience. Click here to read the story at prnewswire.com. Discussion Questions: What is the FIFA World Cup? What is Read more…