Lay’s has teamed with Grammy-nominated artist Anitta for a Latino TV spot, “Beat of Joy,” that features a remix of the Brazilian star’s hit song “Envolver,” per a press release. The effort is an extension of the Frito-Lay brand’s “Stay Golden” platform. Click here to read the story at marketingdive.com. Discussion Read more…
The Pepsi Zero Sugar NHL Goalie Challenge was released by the NHL on Thursday. The first contest night of the new interactive game will be Jan. 17, and the weekly contest will allow NHL fans to showcase their knowledge by choosing a goalie for three different categories (wins, goals against, saves) from Read more…
Glorious sunshine, bumper crowds, and an unmistakably Australian laid-back atmosphere has seen the Aussie Open unofficially dubbed the “Happy Slam”. But perhaps the greatest reason behind the smiles on players’ faces at Melbourne Park is thanks to the eye-watering prize money on offer. Click here to read the story at Read more…
Matt Rogers, a former Apple engineer and co-founder of Nest, is using his passion for climate challenges to fuel a new company that aims to turn food waste into chicken feed. Click here to read the story at geekwire.com. Discussion Questions:
Argue all you want over the great Pepsi vs. Coke debate, but there’s no dispute when it comes to Sierra Mist. The Sprite-wannabe is just that, a wannabe, which is precisely why the brand is discontinuing the flavor and trying again. Click here to read the story at thrillist.com. Discussion Questions:
McDonald’s has recruited award-winning digital content creator Karen X Cheng for its Lunar New Year campaign. Click here to read the story at nrn.com. Discussion Questions:
Fashion rentals marketplace Rent the Runway was hit hard by the pandemic, as its subscribers were largely renting outfits to wear to in-person events. Click here to read the story at techcrunch.com Discussion Questions:
Ah, 2022. It was the best of times, it was the worst of times. You could say the same thing about the ads we saw in the past 12 months. Click here to read the story at marketingbrew.com. Discussion Questions:
Nationwide Arena becomes newest venue to deploy checkout-free shopping, elevating the fan experience by eliminating the checkout line. Click here to read the story at nhl.com. Discussion Questions:
The 2023 Winter Classic at Fenway Park set merchandise sales records for an NHL outdoor game, according to the league. Click here to read the story at ESPN.com. Discussion Questions: