For all the hype around TikTok among marketers, there are still some lingering issues on the platform that should give them pause — at least that’s what one would think. Click here to read the story at digiday.com. Discussion Questions:
Not feeling particularly romantic for Valentine’s Day this year? Celebrate the anti-holiday with the perfect tasty treat: the new Black Raspberry Sour Patch Kids Sour Hearts candy. Click here to read the story at parade.com. Discussion Questions:
It’s been three years since COVID-19 arrived in the United States, which means it’s also been three years since the travel industry began looking forward to a “return to normal.” Click here to read the story at morningconsult.com. Discussion Questions:
The Nashville Predators have seen players with plenty of personality like P.K. Subban and Ryan Johansen, so why is it so challenging to generate buzz around NHL events compared to other sports leagues? Click here to read the story at si.com. Discussion Questions:
Special NBA All-Star Crocs have been released ahead of the 2023 exhibition which takes place on 19th February. There are two versions of the famous clog – let’s take a look at them. Click here to read the story at hitc.com. Discussion Questions:
Electronic Arts’ Q3 2023 earnings call on Tuesday was a mixed bag for the gaming giant — but “The Sims” was a bright point. As marketing dollars flood into platforms such as Roblox and Fortnite, EA sees its popular simulation game as its way to secure a piece of the metaversal pie. Read more…
Disney Advertising has sold out all available ad time for this year’s NHL All-Star Game and NHL All-Star Skills events, per details shared with Marketing Dive. Together, the events have drawn 12 unique sponsors and 34 unique advertisers. Click here to read the story at marketingdive.com. Discussion Questions:
STARRY, PepsiCo’s newly unveiled lemon lime flavored soda, will become the official soft drink of the NBA, the WNBA and NBA G League in North America. Click here to read the story at prnewswire.com. Discussion Questions:
Among the most perplexing questions in sports is why the NFL opted to use an ancient and often confusing numbering system to denote its marquee game LVII years ago. Click here to read the story at themessage.ca. Discussion Questions:
Similarly to the speed at which ice water warms in one of their tumblers or water bottles, Yeti is taking a slow and steady approach when it comes to sports marketing. Click here to read the story at Forbes.com. Discussion Questions: