The Super Bowl is always high stakes for advertisers — but this year expect more hair-raising, goosebump-inducing and heart-churning than ever before from senior marketers. Click here to read the story at digiday.com. Discussion Questions:
You may not be able to predict the outcome of the Super Bowl, but you could score some free wings if the big game goes into overtime. Click here to read the story at usatoday.com. Discussion Questions:
Fisher-Price has announced the launch of the licensed Little People Collector Super Bowl LVII Champions set. Click here to read the story at licenseglobal.com. Discussion Questions:
On Thursday, E.l.f. Beauty announced that “White Lotus” star Jennifer Coolidge will be starring in its Super Bowl TV commercial that was co-written by the show’s creator, Mike White. Click here to read the story at glossy.co. Discussion Questions:
Gorton’s Seafood unveiled its new product line, Gorton’s Air Fried, with a multi-channel influencer marketing campaign centered on TikTok, per details shared with Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions:
I’m a gal on the go, which has often meant scarfing down a bodega turkey sandwich unearthed from the bottom of my tote bag between commitments. Click here to read the story at eater.com. Discussion Questions:
Adidas said it expects headwinds from the loss of the Yeezy business to persist in 2023, after officially parting from the brand and its controversial founder Kanye “Ye” West in October. Click here to read the story at footwearnews.com. Discussion Questions:
Mexican Pizza was an apparent winner for Taco Bell last year. So was Pete Davidson. Click here to read the story at restaurantbusinessonline.com. Discussion Questions:
During McDonald’s Q4 earnings call earlier this week, executives noted that the chain is gaining market share in chicken. KFC may have an answer for that, today announcing the launch of its Kentucky Fried Chicken Wraps. They’ll be available nationwide beginning Feb. 6. Click here to read the story at Read more…
Consumers are expected to spend $25.9 billion on Valentine’s Day this year, up from $23.9 billion in 2022 and one of the highest spending years on record, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. Click here to read the story Read more…