Advertising
Wendy’s partners with DoorDash and Roku in new shoppable ads
Wendy’s is placing click-to-order offers within its ads on the Roku streaming TV platform. Click here to read the story at chainstoreage.com. Discussion Questions:
Branding
Chipotle spinoff restaurant: Farmesa to serve customizable bowls with salmon, veggies and more
Chipotle Mexican Grill announced Wednesday it will open a new spinoff restaurant, Farmesa, a “fresh eatery concept” serving customizable bowls in California. Click here to read the story at usatoday.com. Discussion Questions:
Economics
Kraft Heinz to abandon further price hikes as shoppers stretched thin
Kraft Heinz said on Wednesday it would hit pause on further price hikes for its quick-fix meals and condiments, as consumers turn increasingly sensitive to persistently high inflation. Click here to read the story at reuters.com. Discussion Questions:
3.1 - Sports Business Fundamentals
‘Unmarketable’ Kyle Busch, RCR Have Plenty Of Sponsors As NASCAR Daytona 500 Starts New Season
When a NASCAR driver goes into the free market, they often have to not only show what they can do on the track, but the value they can bring to the team when it comes to sponsorship. Click here to read the story at Forbes.com. Discussion Questions:
2.1 - Sports & Entertainment Industry
Despite a lack of on-court success, the Bulls remain a global phenomenon
When the Chicago Bulls first came to Paris for a pair of exhibition games in the 1997 McDonald’s Championship, they were on top of the basketball world. Click here to read the story at espn.com. Discussion Questions:
2.3 - The SEM Product
Opinion: NBA load management is a load of deceit for fed up fans
Load management is now an anchor, dragging down Stern’s marketing blueprint and the NBA’s one-sided relationship with its fans to the depths of fraud. Click here to read the story at si.com. Discussion Questions:
2.3 - The SEM Product
Stephen Curry’s Retro Shoes Drop in New All-Star Colorway
Starting tomorrow, the entire basketball world sets its sights on Salt Lake City, Utah, for NBA All-Star Weekend. Click here to read the story at si.com. Discussion Questions:
2.2 - What is SEM
By the numbers: Super Bowl LVII
Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more. Click here to read the story at marketingdive.com. Discussion Questions:
1.2 - Functions of Marketing
Why you won’t see many car ads during Sunday’s Super Bowl
Automakers — historically among the largest Super Bowl advertisers — are mostly bypassing this Sunday’s NFL championship game to preserve cash or spend ad dollars elsewhere. Click here to read the story at cnbc.com. Discussion Questions:
2.6 - Advertising
The 7 Greatest Super Bowl Ads of All Time, Chosen by Advertisers
While the football and the halftime show take center stage, the Super Bowl wouldn’t be the same without the influx of big-budget ads breaking up the action. Click here to read the story at newsweek.com. Discussion Questions: