Twitter “no longer exists” and has merged with the newly created shell firm X Corp, according to an April 4 legal document filed by Twitter in a California court. CEO Elon Musk apparently confirmed the news by tweeting an X. Click here to read the story at qz.com. Discussion Questions:
The ultimate dream for any truffle lover is to embark on a digging adventure for one of the world’s most-prized culinary delicacies. Click here to read the story at lbbonline.com. Discussion Questions:
Billionaire venture capitalist Mark Cuban has founded or invested early in hundreds of startup companies over the years. But only one of them, founded in January 2022, bears his name. Click here to read the story at finance.yahoo.com. Discussion Questions:
L’Oréal is buying Australian brand Aesop in a deal that values it at $2.5 billion, in the biggest brand acquisition ever made by the French beauty giant. Click here to read the story at cnn.com. Discussion Questions:
SportsBiz Madness: 2023 Case Study Tournament (Final Four Round Results) The Championship Round is Set! In the Final Four round of this competition, our competitors were tasked with the development of a strategy for activating Pizza Hut’s NCAA Women’s National Basketball Championship sponsorship to introduce its new “Melt” menu item. Read more…
When it emerged on the global scene back in October 2021, the metaverse was held up as the next big thing in technology with Mark Zuckerberg even rebranding Facebook as Meta. Click here to read the story at qz.com. Discussion Questions:
Calling all jean lovers! American Eagle and e.l.f Cosmetics’ new partnership is what denim dreams are made of. Click here to read the story at people.com. Discussion Questions:
Sweetgreen said Thursday it has renamed its newest menu item as part of a tentative agreement with Chipotle Mexican Grill to resolve a lawsuit brought by the burrito chain. Click here to read the story at cnbc.com. Discussion Questions:
Out-of-home (OOH) billboards are simultaneously everywhere and nowhere. That is, you’ll have seen them but most likely on social media and probably not in person, lending credence to the argument that an increasing number of outdoor ads are made for virality rather than verity. Click here to read the story at Read more…
Fast fashion, look out: Shoppers are increasingly opting to buy clothes secondhand, a market that’s expected to grow three times faster on average than the global apparel market overall. Click here to read the story at money.com. Discussion Questions: