Branding
Kit Kat Cereal is hitting US shelves
Who wants a big bowl of “chocolatey crispy deliciousness” for breakfast? Click here to read the story at cnn.com. Discussion Questions:
Brands
Why one sunglasses brand has several Instagram accounts
Goodr is a sunglasses brand that has *checks notes* five different Instagram accounts. As Avril Lavigne once said, ”Why’d you have to go and make things so complicated?” Click here to read the story at marketingbrew.com. Discussion Questions:
Functions of Marketing
Peloton’s relaunch of its entire brand includes a workout app overhaul with 3 tiers—including a free one
Peloton wants to be known as more than just an exercise bike company, and it’s revamping its app to achieve that goal. Click here to read the story at finance.yahoo.com. Discussion Questions:
Brand Loyalty
McDonald’s Happy Meal Toys: New Releases, Activities, More
Wondering what makes McDonald’s Happy Meals so happy? Although chicken nuggets and fries are loved by most kids, it’s not just the food that kids get so excited about—it’s those fantastic toys inside the box! Click here to read the story at parade.com. Discussion Questions:
Consumer Engagement
‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’
The so-called “everything store” is looking to go “anywhere.” Click here to read the story at geekwire.com. Discussion Questions:
Marketing Campaigns
Krispy Kreme Is Giving Away a Dozen Free Donuts to 2023 Graduates This Week
For the fourth year in a row, Krispy Kreme is honoring graduates the sweetest way they can. Click here to read the story at people.com. Discussion Questions:
Branding
Inside Agent Rich Paul and New Balance’s Plans to Bring Energy to Sportswear
Klutch Sports founder Rich Paul made headlines in December 2021 when he collaborated with New Balance on a footwear and apparel collection, highlighted by a new-look 550 shoe. Click here to read the story at footwearnews.com. Discussion Questions:
Branding
Taco Tuesday throwdown: Taco Bell challenges Taco John’s to ‘liberate’ trademark
Taco Bell is asking the U.S. regulators for permission to use the phrase “Taco Tuesday,” originally trademarked by Taco John’s. Click here to read the story at usatoday.com. Discussion Questions:
11.1 - Publicity
2025 NFL draft: Green Bay Packers expect statewide economic impact
The countdown to the 2025 NFL draft in Green Bay has begun, and the Packers said the few days in Green Bay will economically impact the state for years to come. Click here to read the story at fox6now.com. Discussion Questions:
10.1 - Fan Experience
Coors Field debuts palm-based age verification from Amazon
The home field of the Colorado Rockies baseball team is the first venue to leverage Amazon One frictionless payment to streamline alcoholic beverage purchases. Click here to read the story at chainstoreage.com. Discussion Questions: