2.4 - Reaching Consumers
A New Sports League Is Coming To ESPN In January 2025
When January 2025 rolls around there will be a new sport making its debut on ESPN. Click here to read the story at thespun.com. Discussion Questions:
11.3 - Social Issues in SEM
Universal Music Group artists to return to TikTok after new licensing pact
Universal Music Group and TikTok said on Thursday that they had reached a new licensing agreement to restore the label’s songs and artists to the social media platform and give musicians more protection from artificial intelligence. Click here to read the story at reuters.com. Discussion Questions:
2.2 - Fandom
Caitlin Clark’s WNBA Debut to Stream on Disney+
Live sports are coming to Disney+ sooner than you might think. Click here to read the story at hollywoodreporter.com. Discussion Questions:
2.5 - Event Management & Marketing
Sphere in Las Vegas will host 2024 NHL draft, to be first televised event at venue
The 2024 National Hockey League draft will be held in Las Vegas at Sphere in what will be the first televised event from the futuristic venue, the league announced on Tuesday. Click here to read the story at usatoday.com Discussion Questions:
Data & Analytics
Oscar Mayer’s New Stuffed Dogs Bring Bold Flavors and Crave-Worthy Cheese to Grocery Store Shelves
Oscar Mayer®, the brand dedicated to uniting millions around a love of meat, today introduces its new Stuffed Dogs line to grocery retailers nationwide. Click here to read the story at businesswire.com. Discussion Questions:
Branding
Tillamook Debuts “Extraordinary Dairy” Campaign Designed to Delight Dairy Lovers Everywhere
Tillamook County Creamery Association (TCCA), the fast-growing, farmer-owned dairy co-op and maker of premium, multi-category, nationally distributed Tillamook® dairy products, is introducing a new brand platform and campaign. “Extraordinary Dairy” encourages dairy lovers not to settle for mediocre dairy, challenges the status quo of the category and elevates the brand’s reputation Read more…
Business Plan
Starbucks goes boba: This summer’s menu has bubble tea, and it’s a Gen Z dream
Starbucks is bursting plenty of bubbles this summer — but in a distinctly delicious way. Click here to read the story at fastcompany.com. Discussion Questions:
Branding
Switzerland Tourism gets logo design down to a tee
Tourism logos can be difficult to get right, but Zurich-based MADE Identity has come up with the goods in its rebranding of Switzerland Tourism. The national tourism marketing body is replacing its various dated logo variants with a ‘one brand’ approach and a versatile brand ecosystem that really pops. Click here Read more…
Consumer Behavior
McDonald’s Will Offer a $5 Meal Deal to Lure Customers Back Into Stores
McDonald’s Corp. is looking to launch a $5 meal deal in the US that the burger chain is betting can lure penny-pinching consumers back in. Click here to read the story at finance.yahoo.com. Discussion Questions:
11.1 - Publicity
Airbnb Goes Hollywood With Plans to Rent X-Men Mansion, ‘Up’ Home, ‘Purple Rain’ House and More
The mansion, sitting atop a hill in Westchester County, New York, could be mistaken for any number of homes in the area, save for one little, er, big, thing. Click here to read the story at hollywoodreporter.com. * TEACHER NOTE (BACKGROUND AND CONTEXT): Airbnb’s “icons” collection, featuring themed rental properties Read more…