Everyone knows the McDonald’s jingle. Even people who think they don’t. On a 90-degree day at Brooklyn’s McCarren Park in early September, parkgoer Kash Livingston told us he wasn’t familiar with the jingle. But as soon as he heard “ba da ba ba ba,” he said, “I’m Lovin’ It.” Click Read more…
In 2010, Emily Weiss was working on a Vogue photo shoot in Miami when she and Doutzen Kroes got to talking about self-tanner. Weiss was, at the time, an assistant to a freelance stylist. Click here to read the story at newyorker.com. Discussion Questions:
SCC FFL 2023: Sports Marketing Challenge #4 Recap & Scores Entries are in for the fourth sports marketing challenge in this year’s competition. With just two remaining challenges and a crowded leader board at the top, this year’s competition is poised to result in a photo finish. The fourth challenge Read more…
Electronics company Vizio and The Home Depot have developed a shoppable content series to highlight the many ways consumers can use the retailer’s products to decorate their homes, per details shared with Marketing Dive. Click here to read the story at retaildive.com. Discussion Questions:
On the heels of its latest earnings announcement, Peloton is debuting “Work Out Your Way,” a new campaign for the holiday season. Click here to read the story at mediapost.com. Discussion Questions:
Dr Pepper® today revealed the 2023 limited-edition flavor of the beloved soft drink with the launch of Dr Pepper® Hot Take, available exclusively to Pepper Perks members beginning November 8th. Dr Pepper® Hot Take is a fiery turn on the original 23 flavors, harnessing the bold flavors of spicy peppers Read more…
There’s never been a bad time to own an NHL franchise, but it’s looking like a particularly profitable endeavor lately. Click here to read the story at yahoo.sports.com. Discussion Questions:
The marketing for Disney and 20th Studios’ “Kingdom of the Planet of the Apes” got off to a strong start with 75 million views in 24 hours across platforms such as YouTube, Facebook, X/Twitter and more, Variety has learned. Click here to read the story at variety.com. Discussion Questions:
Like just about everyone else in Milwaukee, the denizens of the Milwaukee Bucks’ business offices were undeniably excited when news broke that the Bucks had acquired seven-time National Basketball Association All-Star Damian Lillard on a late September afternoon. Click here to read the story at forbes.com. Discussion Questions:
The Kansas City metro takes another step toward solidifying a role as a leader in women’s sports. Click here to read the story at at kctv5.com. Discussion Questions: