2.6 - Advertising
Amazon Prime Video To Begin Running Ads in January
Amazon Prime Video users will notice a new addition to the streaming service in the new year: advertisements. Click here to read the story at people.com. Discussion Questions:
5.1 - Competition
Nikola Jokić Signs Signature Shoe Deal With 361°
Following up on a NBA Championship run earlier this summer, two-time league MVP Nikola Jokić couldn’t have asked for better timing to be a sneaker free agent. As interest from several brands throughout the industry unfolded throughout the fall, “The Joker” now has his new brand partner in place, signing Read more…
Brands
How the pairing of Pringles and caviar went viral on TikTok, Instagram
The surprising partnership between Kellanova’s Pringles brand and upscale caviar marketer The Caviar Co. was born in the real world, but viral attention on social media resulted in heightened awareness of the duo’s potato chip-caviar collection. Click here to read the story at marketingdive.com. Discussion Questions:
Brands
The best (and worst) brand collaborations of 2023
In 2023, brand collabs were inescapable. While some made sense conceptually, others have truly haunted us since we first laid eyes on them…here’s looking at you, Velveeta martini. We can’t believe that was last year; where does the time go? Click here to read the story at marketingbrew.com. Discussion Questions:
Brands
Wendy’s Facebook Page Is Complete Chaos and It’s a Stroke of Genius
Teacher Note: Consider visiting Wendy’s Facebook page in class before discussing this news story. here is the link: https://www.facebook.com/wendys. I don’t know if you spend much time scrolling the Facebook feeds of fast-food restaurants, but if you haven’t visited Wendy’s page lately, you should. It’s complete chaos. None of it Read more…
Business Plan
Avocados from Mexico CEO wants to get Gen Z to gobble up the fruit in 2024
“Avocados don’t get boring at all,” Alvaro Luque, the president and CEO of Avocados from Mexico, told Business Insider. Click here to read the story at businessinsider.com. Discussion Questions:
Branding
Girl Scout Cookie flavored cold coffee coming in 2024
Chameleon Organic Coffee®, the original purveyors of consciously crafted bottled cold-brew coffee, today announced it has entered into a licensing agreement with Girl Scouts of the USA, the largest girl-led organization in the world, to introduce delicious variations of Chameleon’s award-winning cold-brew, featuring Girl Scout Cookie™ inspired flavors, launching in Read more…
Branding
6 key details about CosMc’s, McDonald’s new fast food chain
Five months after McDonald’s announced the impending arrival of CosMc’s — a spinoff QSR chain “with the DNA of McDonald’s but its own unique personality” — the company has pulled back the curtain on the mystery restaurant. Click here to read the story at marketingdive.com. Discussion Questions:
Brands
Dog soda? Yeah, that’s a thing (and it’s pricey)
If you’re a dog owner and you’ve been thinking that there just aren’t enough flavored beverages for pooches, worry no more. Click here to read the story at yahoo.com. Discussion Questions:
Advertising
Uber’s holiday offerings include robot reindeer deliveries, festive party buses: ‘Go anywhere, get anything’
The holidays have arrived, and Uber is driving spirits with festive new offerings. The rideshare company on Tuesday announced its exclusive holiday offerings, which are available for booking through December via the Uber and Uber Eats apps. Click here to read the story at foxbusiness.com. Discussion Questions: