SCC FFL 2024: Sports Marketing Challenge #2 Recap & Scores Here’s a summary of the top-performing schools and an overview of how teams fared in the second sports marketing challenge. This is the first submission where bonus points were awarded based on rankings, and we’ll be recapping the top three Read more…
SCC FFL 2024: Sports Marketing Challenge #1 Recap & Scores The 10th annual SCC Fantasy Football League sports marketing competition is now underway, featuring a mix of new participants and returning champions. The first challenge tasked students with developing a marketing and business plan for an expansion professional football team. Read more…
Welcome to Competitive Edge: Your Weekly Sports & Entertainment Marketing Current Events News Welcome SCC members and thank you for subscribing to Competitive Edge for the 2023-24 season! USING COMPETITIVE EDGE: Each week, we will post headlines highlighting creative and unique marketing campaigns. Articles with suggested questions for students will Read more…
With the NHL Stanley Cup playoffs deliveries already at a record high, the league now has a rare chance to own the sports media landscape for the next five nights. Click here to read the story at sportico.com. Discussion Questions:
Welcome to Marketing Currents: Your Weekly Business & Marketing Current Events News Welcome SCC members and thank you for subscribing to Marketing Currents for the 2023-24 school year! USING MARKETING CURRENTS: Each week, we will post headlines highlighting creative and unique marketing campaigns. Articles with suggested questions for discussion will Read more…
Liquid Death has built a $1.4 billion brand by being as eye-catching as possible. Its latest marketing stunt is taking things to the next level. Click here to read the story at cnbc.com. Discussion Questions:
The Mexican chain proves how it can take over culinary news in the restaurant industry time and time again. Click here to read the story at qsrmagazine.com. Discussion Questions:
Amid rising consumer demand for secondhand fashion, the e-commerce platforms that helped create the online thrifting economy are working to tempt specific audience cohorts in the hope of coming out on top. Click here to read the story at digiday.com. Discussion Questions:
A new study shows nearly 80% of Americans see fast food as a “luxury” and are eating it less often. Click here to read more at usatoday.com. Discussion Questions:
For its biggest marketing push to date, Gatorade is throwing it back to the ’90s. The PepsiCo brand’s latest campaign, called “It Hasn’t Changed,” is based on a decades-old tagline, “Is it in you?,” which anchored a campaign hinging on the idea that drinking Gatorade would help athletes perform at Read more…