Coca-Cola slams brakes on ad spend: ‘There is limited effectiveness to brand marketing’ (MC)

The Coca-Cola Company is looking to cushion the Covid-19-led decline of its bars and restaurants business by reducing marketing costs globally, and, in some markets, coming “off-air” entirely in Q2 2020.  Click here to read the story from thedrum.com. Discussion Questions: How do you think the COVID-19 health crisis has impacted sales Read more…

Will ‘Trolls World Tour’ Profit Off Universal’s Experimental VOD (& Drive-In Theater) Model? (CE)

With theaters largely closed due to COVID-19 nationwide (except for a handful of drive-ins), there are many things that make sense financially for major studios when it comes to the distribution of their movies right now.It made sense that current theatrical releases such as Bloodshot, The Invisible Man, The Hunt, Read more…