Major League Baseball has seen this play before: A global calamity spreads fear and panic. Equity values plummet. The future gets scary. And prices for the most valuable teams in the league hold their lead. Click here to read the story at forbes.com. Questions for class discussion: What is revenue? Why is Read more…
Some things were, just a month ago, so familiar that they blended into the fabric of life. Now, they stick out like your neighbor who juggles on a unicycle in their front yard. It’s things like people shaking hands on TV, a friend not being able to have their usual Read more…
Apple just announced a new, cheaper iPhone model, marking the first time it has launched a new phone without one of its glitzy in-person events as most of the country remains under lockdown due to the coronavirus pandemic. The new, second-generation iPhone SE carries the same name as the original Read more…
Several automakers are offering design-oriented projects to help parents keep their kids occupied at home during the pandemic. Nissan North America is offering 23 downloadable coloring pages featuring Nissan classic cars, current models, futuristic concepts and some “cult classic” models, such as the Nissan Figaro and ChoiMobi. Nissan designers from Read more…
Disney Plus, the streaming service of Walt Disney, reached the 50 million-subscriber level last week. Disney predicted it would not hit that level until 2023. What experts cannot say is whether the rapid rise will harm larger rivals Amazon and Netflix. It will not be evident until those two companies Read more…
Like many Americans around the country, Gwen Berry is weighing her financial options. She is thinking about filing for unemployment, or seeing if she can get a day job, like the one she once held at Dick’s Sporting Goods, to help stem the financial tide left behind by the coronavirus. Read more…
Tom Brady brought a gift Wednesday for the sports fan that loves an absolutely terrible pun. The six-time Super Bowl champion reportedly submitted twice to the United States Patent and Trademark Office to commemorate his move to the Tampa Bay Buccaneers. A video from Josh Gerben, who founded his own Read more…
The XFL suspended operations Friday morning and laid off nearly all of its staff, multiple sources told ESPN. While a handful of executives remain employed, the league currently has no plans to return in 2021. The league canceled its season last month after five games as part of a nationwide Read more…
Nathan’s is overhauling its digital technology systems and infusing its strategy with data to franchisees in a move to optimize advertising and build loyalty with customers. The partnership with Targetable allows the company to produce ads on the fly based on what’s trending across Nathan’s online channels, and serve them Read more…
In times of crisis, it may be hard for marketers to know where to begin. In just a few short weeks, people have shifted into protection mode, focused on themselves, their families, their employees, their customers, and their communities. Social media reflects this, with pleas for fellow citizens to follow Read more…