The sudden disappearance of sports will erase at least $12 billion in revenue and hundreds of thousands of jobs, an economic catastrophe that will more than double if the college football and NFL schedules are wiped out this fall by the coronavirus pandemic, an analysis conducted for ESPN shows. Click here to Read more…
Poutine, S’mores, and Atlantic Lobster are among the more than 30 flavors visitors to Covered Bridge’s potato chip factory can sprinkle over a fresh bag of crisps. The seasoning session has been the cherry-on-top finale to the tour of the plant’s farmlike facilities, located in Hartland, New Brunswick, but it Read more…
The toy giant Mattel is launching a collection of Fisher-Price action figures to celebrate the “everyday heroes” on the front lines of the coronavirus pandemic, including medical workers, grocery store employees, and delivery drivers, the company said Wednesday. The collection includes 16 action figures, as well as five Little People Read more…
Following a stellar earnings report from Tesla, in which its earnings per share soared above analyst bets, Tesla’s stock rocketed to a monthly high on Wednesday. CEO Elon Musk, who has apparently had his fill of Earth-shattering successes, decided to snuff out the rise. Click here to read the story at fastcompany.com. Read more…
The NFL’s promotional efforts on TikTok aim to engage football fans as the league gears up for the 2020-21 season with its three-day draft event. This year’s draft is unusual in that the NFL isn’t hosting a massive live event because the coronavirus pandemic has prevented large gatherings. Instead, the Read more…
The NHL is looking for options to keep fans engaged while games are on pause and a possible restart for the season is contemplated for sometime during the summer. Creating weekly gaming matchups between real players gives the league an opportunity to entertain fans and raise money from advertisers, especially Read more…
More than 12 million people hopped on Fortnight Thursday for the debut of Travis Scott’s new song. The Grammy-nominated rapper debuted “Astronomical” within the wildly popular online video game, and it attracted a record audience. Click here to read the story at cnn.com. Discussion Questions: What record did Travis Scott’s concert via Fortnite Read more…
Kansas City Chiefs quarterback Patrick Mahomes, the reigning Super Bowl MVP, leapfrogged six-time Super Bowl champion quarterback Tom Brady for No. 1 overall merchandise sales, according to the NFL Players Association’s list of top 50 selling players, released Monday. Click here to read the story at usatoday.com. Discussion Questions: What is licensing? Read more…
Aflac, a leader in supplemental insurance sales at U.S. worksites, today announced its new, people-centric “Not Alone” marketing campaign. Developed in partnership with Dagger, Aflac’s new advertising agency of record, the campaign reflects the insurer’s commitment to being there for consumers when help is needed most. Click here to read the story Read more…
Tony Stark may be a man of mystery, but one thing we know about him is that he drives an Audi. That fact comes to us courtesy of a long and lucrative association between the luxury auto brand and Marvel Studios, whose films can sometimes resemble the Home Shopping Network Read more…