When you can’t do what you should be doing, what do you do? That’s the question Rochester Red Wings General Manager Dan Mason is asking as Frontier Field sits empty. “It’s really difficult,” Mason says. “What I would do for a 35-degree game right now with 500 people in the Read more…
While a few live sporting contests have resumed, for the most part, we are relying on old footage to scratch our sports itch. As we have noted, with no games, numerous teams, organizations and figures have done their part to keep fans enthused about their respective athletic endeavors in other Read more…
n Madison, the “Duck Pond” is a stadium where the hometown baseball team plays. The Madison Mallards play their home games at 2920 N. Sherman Ave in the stadium at Warner Park. But there’s so much more than baseball going on at the pond this summer. From princess night to Read more…
With no minor league baseball games to be played, the Pensacola Blue Wahoos are getting creative and diving into the hospitality business. The team, the Class AA affiliate of the Minnesota Twins that plays in the Southern League, listed Blue Wahoos Stadium on Airbnb, starting at $1,500 a night (plus Read more…
BodyArmor is targeting a new generation of athletes in its latest advertising campaign as it looks to surpass its longtime rival and industry leader, Gatorade, as the top-selling sports drink brand. Set for its national television debut during “The Match 2: Champions for Charity” on Sunday, the campaign builds on Read more…
Mastercard is bringing its “Priceless experiences” to the digital world by offering online experiences to cardholders as they hunker down at home during the pandemic, the company shared with Marketing Dive via press release. The online events series is hosted by Mastercard global ambassadors, including acoustic sessions with musician Camila Read more…
Vollebak, the clothing company that made a jacket out of graphene and a T-shirt out of carbon fiber normally used in jet engines and sports cars, has come out with its most ambitious garment yet: a coat made of microbe-destroying copper. The Full Metal Jacket, which retails at a whopping Read more…
Live sport’s indefinite hiatus is forcing Adidas to recreate those events that have been canceled in video games. In Turkey, Adidas recreated the canceled European Championship in the FIFA 20 Playstation video game. Since the start of the month, the advertiser has been streaming matches for the ‘Uncanceled Cup’ between 12 Read more…
The Los Angeles Rams on Wednesday revealed their rebranded uniforms that will debut this season. The new look includes a blue jersey featuring yellow gradient numbering and interchangeable blue or yellow pants. There is also an off-white jersey and pant combination. The Rams’ new helmet is a metallic chrome blue, Read more…
Hollywood pressed pause on releasing most major films in theaters to combat the coronavirus outbreak, but that hasn’t necessarily been the case for toys and merchandise related to those movies. Despite film delays, toy production and gaming companies are often staying on schedule, releasing a variety of products tied to Read more…