Live sport’s indefinite hiatus is forcing Adidas to recreate those events that have been canceled in video games. In Turkey, Adidas recreated the canceled European Championship in the FIFA 20 Playstation video game. Since the start of the month, the advertiser has been streaming matches for the ‘Uncanceled Cup’ between 12 Read more…
The Los Angeles Rams on Wednesday revealed their rebranded uniforms that will debut this season. The new look includes a blue jersey featuring yellow gradient numbering and interchangeable blue or yellow pants. There is also an off-white jersey and pant combination. The Rams’ new helmet is a metallic chrome blue, Read more…
Hollywood pressed pause on releasing most major films in theaters to combat the coronavirus outbreak, but that hasn’t necessarily been the case for toys and merchandise related to those movies. Despite film delays, toy production and gaming companies are often staying on schedule, releasing a variety of products tied to Read more…
If NBA games resume this season — and possibly into the start of next season — there will be no live fans in attendance at the games. However, there could be virtual fans. The league is looking into this, according to a couple of recent statements, including one from the Bucks’ Chief Read more…
The study conducted early this month highlights that consumers are observing how brands behave during the coronavirus pandemic, and those actions now will likely influence future purchasing and customer loyalty. Companies that want to win beyond the pandemic may consider extra efforts to support their employees during the crisis, whether Read more…
Shake Shack’s new cooking show on social media aims to connect with homebound consumers as the fast-casual chain upends its operations in response to pandemic lockdowns that have closed most dine-in options. The series positions the brand as one that can help consumers who are stuck at home and looking Read more…
McDonald’s plans to invest an estimated $100 million to bolster its U.S. marketing and will invest a similar amount in some of its biggest international markets as part of a renewed package of strategies to help its franchisees recover from the coronavirus shutdown. Click here to read the story at restaurantbusinessonline.com. Discussion Read more…
There’s an iconic photo of Tony Hawk in 1983, sitting on his skateboard inside a drainage pipe. The pipe is located within a network of ditches and irrigation canals in Cardiff, near San Diego—nicknamed “Sanoland” for the sanitation plant at San Elijo Lagoon. In the photo, taken when Hawk was Read more…
Universal Studios faced a dilemma with its family-friendly film “Trolls World Tour.” Movie theaters had closed due to the coronavirus pandemic’s collective lockdown. So the studio could either shelve the film indefinitely or do what was previously unthinkable in Hollywood – release it directly to homes first for on-demand streaming, something Read more…
America’s stadiums may be silent, but its fans aren’t, and the Cheeseheads of Green Bay are proving that they are the loudest of them all: The Lambeau loyalists come out on top in the Forbes ranking of the best fans in sports. Measuring passion is a tricky thing. Crazy certainly Read more…