With fans barred from stadiums due to coronavirus restrictions, sporting bodies around the world are grappling with how to create atmosphere at matches — and the makers of a new app think they have the answer. The “Remote Cheerer powered by Sound UD” system is made by Yamaha and broadcasts cheers, Read more…
Startup stories are usually told in one of two ways. The first: an entrepreneur is struck by sudden inspiration. There’s a montage of the founder scribbling ideas on a whiteboard and shaking hands with investors, and then boom—the founder stands triumphantly with confetti falling around them at Nasdaq. The second: Read more…
With 61% of Americans admitting they are still apprehensive about returning to physical supermarkets, a new study from Ipsos ranks Whole Foods Market, Costco and Trader Joe’s as the safest, cleanest options. With the launch of the Consumer Health & Safety Index, Ipsos intends to track consumer perception about what Read more…
In line with other major CPG manufacturers, J.M. Smucker has benefited from the surge in consumer demand for packaged food following the outbreak of Covid-19. On Thursday, the company behind Folgers coffee and Jif peanut butter reported that net sales climbed to $2.1 billion for the quarter ending April 30, Read more…
The coronavirus pandemic, and subsequent worldwide shutdown of sports, has cast doubt on future partnerships for brands and rights holders. A study from sports marketing agency Two Circles this month fueled further doubt, predicting that global sports sponsorship spend in 2020 is set to take a US$17.2 billion hit as Read more…
As it stands, the likelihood of MLB playing with fans in attendance this season is close to zero. Due to the unprecedented nature of these times, MLB clubs are looking into ways to increase sponsorship sales by adding tarp advertising to the empty seats filling the stadium. According to a Read more…
The middle part of the 1990s took a major toll on the baseball card industry. All those ambitions of striking it rich off personal collections proved to be grossly overstated. The supply got out of hand, growing too large to keep pace with the anticipated values. There was also an Read more…
Back on November 12, Peloton posted a new holiday ad that lit the internet up like the Griswold’s house. If you can remember back that far, a husband presents his wife with the gift of a tech-enabled stationary bike, and she proceeds to document her journey embarking on the interactive fitness Read more…
The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of Read more…
Some brands are acting quicker than others in terms of reopening dining rooms. Scott Murphy, president of Dunkin’ Americas, says Dunkin’ Brands is taking a conservative approach. Click here to read the story at qsrmagazine.com. Discussion Questions: How has the COVID-19 crisis impacted restaurant chains like Dunkin? How do you think brands like Read more…