Right about now, more than 150 of the world’s most elite cyclists are charging up Col de la Hourcère in the French Pyrenees. Over a 3-week period from August 29th to September 20, these aerobic beasts will traverse some 2,165 miles up and over 8 mountain passes. They’ll spend more Read more…
Just eight days after McDonald’s kicked off its collaboration with rapper Travis Scott, the fast-food giant is reporting some ingredient shortages tied to the promotion. The meal comes with a Quarter Pounder burger with cheese, bacon and shredded lettuce, Sprite soda and fries dipped in BBQ sauce, for just $6. Click here to Read more…
Ahead of his world title defense at UFC 253, Israel Adesanya has lined up a sponsorship deal with Puma. Puma made the announcement with a special video showing the Nigerian-born New Zealand mixed martial arts fighter standing ontop of Auckland’s Sky Tower. The undefeated UFC Middleweight Champion now stands as Read more…
Subway restaurants, the Official Sandwich Sponsor of the National Football League ,?is bringing players and fans together through a friendly competition to get them dancing on-the-field and on social to raise money for a worthy cause. With choreography led by NFL legend and notorious high-stepper, Deion “Primetime” Sanders, Subway dubbed Read more…
Kia Motors America is partnering with the Television Academy for what the automaker is calling a first-of-its-kind integration. The K5 will be prominently featured in high-profile moments during the telecast. Each K5 appearance will highlight the midsize sedan’s style, performance and driving dynamics. Click here to read the story from mediapost.com. Questions Read more…
In a litmus test for American moviegoing during the pandemic, Christopher Nolan’s “Tenet” brought in an estimated $20.2 million through the holiday weekend in U.S. and Canadian theaters. The result could be greeted as either the rejuvenation of U.S. cinemas – more Americans went to the movies this weekend than they Read more…
Wayyy back in the spring, when fans went to games and we were readying for March Madness and Opening Day for MLB, the social space was all a-twitter over baseball’s latest break with tradition…MLB was going to allow the Nike Swoosh to appear on the front of uniforms as part Read more…
Will teams take the field? And which ones? Uncertainty reigns for brands that have bet big on NCAA football. Empty stadiums. Athletes confined to “bubbles.” Truncated schedules. Sports marketers are adjusting to a new COVID-19 reality since the games have returned, and the cancellation of some conferences’ college football seasons Read more…
Harry Potter fans, the rumors are true: Butterbeer, one of the most beloved drinks from the Wizarding World, now comes in bottles. Warner Bros. is selling the non-alcoholic, butterscotch-flavored drink in bottles online and in select stores. It was previously only available in draught form at select Wizarding World locations. Click here to Read more…
Starbucks’ Pumpkin Spice Latte (and related fall products) hit stores August 25. If that felt especially early, you’re not stuck in a COVID-19 time warp. The date marked the earliest recorded release day in Starbucks’ history of the famed PSL, which dates back 17 years. And still, it lagged Dunkin’s pumpkin-centric Read more…