The XFL won’t play in 2021, the league announced Thursday, and is targeting a return in the spring of 2022. Co-owner Dwayne Johnson tweeted the news Thursday morning, and the league followed with an official announcement. Johnson, longtime business partner Dany Garcia and RedBird Capital Partners completed their purchase of Read more…
As people seek the comforts of childhood amid a stressful 2020, General Mills is reviving its former cereal formulas and hosting a presentation of the Saturday morning cartoons of yesteryear. Gen Xers and millennials that have now reached middle age are most likely to remember Saturday mornings when programming blocks Read more…
EA Sports Madden NFL 21 Championship Series (MCS21) will have the most corporate partners in the esports competition’s history, it has been announced. The non-endemic sponsors so far include Pizza Hut, Snickers, Oakley, Gillette and Campbell’s Chunky. Each brand will be deeply integrated into the series through customized sponsorship experiences. Click here for Read more…
When then-21-year-old alpine ski racer Lindsey Vonn first joined Under Armour in 2006, the decade-old apparel and performance brand out of Baltimore didn’t offer much in terms of women’s-specific apparel or gear. Like many companies before it and at that time, Under Armour fell victim to the “shrink it and Read more…
Since boxing has returned from the sports hiatus, the sport’s linear television ratings have been in decline. Top Rank cards on ESPN have drawn just 332,000 viewers since June 9th (down -51% from the 680,000 viewers averaged between Aug.’19 and Apr.’20), while Premier Boxing Champions has seen -36% of its Read more…
Japan’s Olympic Minister insists the rearranged Tokyo2020 Games must be held “at any cost”, while the International Olympic Committee says only that it is committed to delivering a safe event. But with less than a year before the July 23-Aug. 8 Games are due to start, the hugest of question Read more…
Hyundai is partnering with World Wrestllng Entertainment and the United Nations for two separate activations. The WWE project is a 10-episode content series called “Drive For Better.” It features WWE Superstars telling stories and taking part in appearances across the country that demonstrate WWE and Hyundai’s mutual dedication to enriching Read more…
Amazon.com Inc. told Echelon Fitness to stop selling an exercise bike that was promoted and branded as a product developed in partnership with the e-commerce giant. Click here to read the story from finance.yahoo.com. Questions for Classroom Discussion What is competition? How do you think competition between companies impacts you as a Read more…
The full-self driving car is about to take a step closer to reality. Tesla CEO Elon Musk said Tuesday that the test version of company’s Autopilot system will be released in “a month or so.” While he didn’t describe its capabilities, Musk said that once it’s out, “you’ll see what it’s Read more…
Kraft Heinz brand Bagel Bites asked Twitter users to decide “How should a dog wear pants?” as part of its celebration of National Dog Week, which runs Sept. 20-26, per information emailed to Mobile Marketer. It has received more than 73,000 votes as of press time. Click here to read the story Read more…