Though this year’s Halloween celebrations will be very different, candy companies’ Halloween aspirations aren’t crushed, with candy consumption expected to increase despite a decrease in trick-or-treating, per Numerator. For marketers, there are still opportunities to advertise candy, but campaigns will likely look and feel different this year as consumer behaviors Read more…
Justin Bieber may be the next celebrity to put out a collaboration with Crocs. The pop star shared a photo of a pair of Crocs floating in a swimming pool with the caption “Soon” on Thursday. The Colorado-based footwear maker replied to the post with a green heart emoji. Click Read more…
COVID-19 has changed the way we shop. Even with much of the U.S. back open for business, online sales were still up 40% in August versus the year prior. And Americans have spent $107 billion more online than they had last year by this point. The days of lazily strolling Read more…
Everyone’s gotten germ-conscious these days, which has certainly benefited big soapmaker Procter & Gamble. On Thursday it announced a partnership with Lyft to provide cleaning and disinfection products for drivers as part of the rideshare company’s health and safety program. Click here to read the story from mediapost.com. Discussion Questions: What is Read more…
The Covid-19 pandemic has decimated the tourism industry and recovery will take time, as mass international travel will not return in any significant way any time soon. The pandemic has also irrevocably changed consumer behaviour and spending patterns. This means it is crucial that countries like Singapore work closely with Read more…
There is perhaps nothing more quintessentially American than the fish stick. Where else but in this nation could one freeze processed whitefish into a brick, cut it up into deep-friable strips, and ship it to a landlocked region like Kansas for immediate consumption? Click here to read the story at Read more…
Why do it? Not for the money. Given that most, if not all, revenue streams stopped and what it costs to stage an event of this magnitude in a way that meets NHL standards, returning to play is hardly a financial bonanza. Click here to read Gary Bettman’s letter to Read more…
Reebok is set to deliver a USDA-certified, plant-based sneaker in the performance-focused run category. The athletic brand announced today that it will launch the Forever Floatride Grow next month, an athletic shoe crafted with breathable eucalyptus tree uppers, midsoles made from sustainably-grown castor beans, odor-fighting Bloom algae foam sock liners and Read more…
We have a name for the recently green-lit Manchester arena: Co-op Live, as Oak View Group (OVG) partners with Co-op, the largest consumer co-operative in the United Kingdom. The Co-op has become a major player in the UK’s music scene, with pop-up shops at events like the Glastonbury Festival. It’s also synonymous with Manchester, opening Read more…
Fans of the San Francisco 49ers will see a roughly 25% uptick in branded content across the team’s social channels over the course of the NFL season this year. That’s because of the coronavirus pandemic, of course, as the team is transitioning advertising from brand partners that’s typically appeared in Read more…