When we were smack in the middle of the barren sports landscape of April and May, it seemed natural to assume that the hunger to watch big events would build to a crescendo when they finally came back. With no options other than classic games or documentaries, the only salvation Read more…
The millennial generation’s coming-of-age coincided with massive growth in the North American sports industry. Between 2010 and 2018, the North American sports market grew more than 40 percent from $49.9 billion to $71.1 billion, according to PricewaterhouseCoopers, fueled primarily by skyrocketing media rights and sponsorship revenue. With more access than ever to a Read more…
I’ve been doing some writing for our colleagues at MVP Index recently…below is a piece on cause with some great data we pulled together…you can find all their great work at MVP Index Insights. Social responsibility and cause marketing have been a growing part of the ROI mix for brands Read more…
The New York Islanders and UBS Arena at Belmont Park have signed a 10-year founding sponsorship agreement with Northwell Health to develop an extensive health and safety program for the new $955 million building, set to open in time for the 2021-22 season. Northwell, New York’s largest healthcare provider and Read more…
Broadway will remain dark through May 2021, extending the prolonged shutdown that began in spring due to the pandemic. The Broadway League announced Friday that tickets for shows through March 30, 2021 will be refunded. Click here to read the story at variety.com. Discussion Questions: What is revenue? Why is Read more…
Though this year’s Halloween celebrations will be very different, candy companies’ Halloween aspirations aren’t crushed, with candy consumption expected to increase despite a decrease in trick-or-treating, per Numerator. For marketers, there are still opportunities to advertise candy, but campaigns will likely look and feel different this year as consumer behaviors Read more…
Justin Bieber may be the next celebrity to put out a collaboration with Crocs. The pop star shared a photo of a pair of Crocs floating in a swimming pool with the caption “Soon” on Thursday. The Colorado-based footwear maker replied to the post with a green heart emoji. Click Read more…
COVID-19 has changed the way we shop. Even with much of the U.S. back open for business, online sales were still up 40% in August versus the year prior. And Americans have spent $107 billion more online than they had last year by this point. The days of lazily strolling Read more…
Everyone’s gotten germ-conscious these days, which has certainly benefited big soapmaker Procter & Gamble. On Thursday it announced a partnership with Lyft to provide cleaning and disinfection products for drivers as part of the rideshare company’s health and safety program. Click here to read the story from mediapost.com. Discussion Questions: What is Read more…
The Covid-19 pandemic has decimated the tourism industry and recovery will take time, as mass international travel will not return in any significant way any time soon. The pandemic has also irrevocably changed consumer behaviour and spending patterns. This means it is crucial that countries like Singapore work closely with Read more…