Balsam Hill, renowned for its meticulously designed, lifelike, artificial Christmas Trees, partners with fashion specialty retailer Nordstrom this holiday season to create winter wonderland Christmas tree lots in 21 Nordstrom stores in 13 states. A first-time partnership for both companies, this venture is also the first time Balsam Hill has Read more…
The Big Mac might be McDonald’s most famous item, but a lot of people don’t know much about it. Check out the history of the fast-food chain’s beloved burger. McDonald’s is loving celebrity partnerships. Click here to read the story from foxbusiness.com. Discussion Questions: What is celebrity endorsement? Why do Read more…
Ocean Spray is giving back after a TikTok video featuring one of their products exploded online. The video, posted by Nathan Apodaca — perhaps better known to some as 420doggface208 — was as simple as it comes: He rides a long board down the road, drinking Ocean Spray, while lip-syncing Read more…
This is a story about a tough decision at Southwest Airlines, and how it differs from the path American Airlines and United Airlines followed. It’s also about what your business can learn from the whole thing. Click here to read the story from inc.com. Discussion Questions: What is competition? Who Read more…
Months of the pandemic have tossed teen brand preferences into a blender, with Piper Sandler’s new “Taking Stock With Teens” report detecting major shifts in how Gen Z feels about brands. Even as Nike and Nike’s Jordan brands continue to reign, newcomers like TikTok, Shein and CeraVe are rising. Click Read more…
When we were smack in the middle of the barren sports landscape of April and May, it seemed natural to assume that the hunger to watch big events would build to a crescendo when they finally came back. With no options other than classic games or documentaries, the only salvation Read more…
The millennial generation’s coming-of-age coincided with massive growth in the North American sports industry. Between 2010 and 2018, the North American sports market grew more than 40 percent from $49.9 billion to $71.1 billion, according to PricewaterhouseCoopers, fueled primarily by skyrocketing media rights and sponsorship revenue. With more access than ever to a Read more…
I’ve been doing some writing for our colleagues at MVP Index recently…below is a piece on cause with some great data we pulled together…you can find all their great work at MVP Index Insights. Social responsibility and cause marketing have been a growing part of the ROI mix for brands Read more…
The New York Islanders and UBS Arena at Belmont Park have signed a 10-year founding sponsorship agreement with Northwell Health to develop an extensive health and safety program for the new $955 million building, set to open in time for the 2021-22 season. Northwell, New York’s largest healthcare provider and Read more…
Broadway will remain dark through May 2021, extending the prolonged shutdown that began in spring due to the pandemic. The Broadway League announced Friday that tickets for shows through March 30, 2021 will be refunded. Click here to read the story at variety.com. Discussion Questions: What is revenue? Why is Read more…