Balsam Hill Partners with Nordstrom to Create In-Store Artificial Christmas Tree Lots

Balsam Hill, renowned for its meticulously designed, lifelike, artificial Christmas Trees, partners with fashion specialty retailer Nordstrom this holiday season to create winter wonderland Christmas tree lots in 21 Nordstrom stores in 13 states.  A first-time partnership for both companies, this venture is also the first time Balsam Hill has Read more…

The Sports Industry’s Gen Z Problem: Fewer Fans, Lower Viewership

The millennial generation’s coming-of-age coincided with massive growth in the North American sports industry. Between 2010 and 2018, the North American sports market grew more than 40 percent from $49.9 billion to $71.1 billion, according to PricewaterhouseCoopers, fueled primarily by skyrocketing media rights and sponsorship revenue. With more access than ever to a Read more…