With Thanksgiving around the corner, Pepsi launched Tuesday its new apple pie flavored cola and will only be available via sweepstakes. This new Pepsi edition contains cinnamon and apple flavors, resembling a slice of apple pie. Click here to read the story at usatoday.com. Discussion Questions: What is a product Read more…
Sports during the current pandemic have looked a little different than they used to, but the NHL and other leagues have found creative ways to make it work. Before the halfway mark of the 2018-2019 season, the NHL gave fans even more to talk about with the introduction of a Read more…
Peloton linking with a superstar like Beyoncé shows the company pushing to seize on a boom in at-home fitness that has emerged under the pandemic and as many gyms remain closed. Initial work with the Grammy-winning artist centers on the theme of homecoming, which was the title of Beyoncé’s 2019 Read more…
In continuing to build off of the Orlando Magic’s commitment to the Central Florida community and its fans, the team has unveiled its new marketing brand campaign, Magic Together. The campaign represents the united front the Magic forges with the fans bound by a common passion and love for the Read more…
The 2020 rendition of the Masters will mark many firsts, but the most stark reminder that we are truly witnessing a tournament unlike any other (besides the November date and fall foliage) is the absence of patrons, to use the club’s parlance for the estimated 40,000 spectators who roam the Read more…
Sports are a business and marketing is integral to the success of a team and for the longevity of the organization. When The Mighty Ducks movies hit theaters and the subsequent NHL franchise broke ground, one thing was certain, no one was sure. No one was sure what the Mighty Ducks NHL Read more…
The travel industry hopes two-for-one deals and deep discounts will get you back on the road now. But is it ethical to even recommend travel at a time like this? We’re deep inside a second wave of the COVID-19 pandemic. Prices are low, but the risks are high. And within Read more…
Mountain Dew is often described as having a “cult following,” but the soda brand may be more mainstream than you realize. In 2018, investing site The Motley Fool pegged Mountain Dew as the fourth best-selling soda brand in the U.S., behind only Coca-Cola, Pepsi, and Diet Coke (and, to hammer Read more…
Chipotle Mexican Grill is opening its first digital-only restaurant in the U.S. this weekend as it leans into the pick-up and delivery model customers increasingly want. The concept, located in Highland Falls, N.Y., requires customers to order in advance online or through a third-party delivery company, it said. Click here Read more…
Chatter among fashion followers went into overdrive yesterday when VF Corp.—owner of brands such as Vans, The North Face, Timberland, and Dickies—announced it would acquire streetwear pioneer Supreme for $2.1 billion. For Supreme, the move could hardly seem more opposed to its ethos. Click here to read the story at Read more…