‘Wonder Woman 1984’ To Debut Christmas Day On HBO Max, Theaters In Major Hollywood Shift

In a potentially transformative experiment in the way Hollywood distributes its movies, WarnerMedia said it will debut its blockbuster sequel Wonder Woman 1984 Christmas Day simultaneously in theaters and on its subscription streaming service HBO Max. In announcing the Wonder Woman decision, WarnerMedia CEO Jason Kilar positioned the move as a fan-friendly experiment in an Read more…

By Chris Lindauer, 4 years11/21/2020 ago

Brands

Beyond Meat’s new burger is way healthier. But how will it taste?

Ask any expert how to make a classic American hamburger, and the secret is the meat: 80/20 beef is the gold standard for gastropubs and backyard BBQs, meaning that 80% of the mix is lean protein, and 20% is luscious, flavor-delivering fat. When Beyond Meat launched its first Beyond Burger in 2016, Read more…

By Chris Lindauer, 4 years11/21/2020 ago

Advertising

Chipotle turns fans into ‘royalty’ with TikTok challenge

Chipotle’s latest branded hashtag challenge on TikTok marks the first time the burrito chain has given fans a chance to feature their favorite food combinations on its menu. By running the campaign on TikTok, Chipotle can reach an audience of teens and young adults who are most likely to use Read more…

By Chris Lindauer, 4 years11/21/2020 ago

Brands

Gluten Free Oreos coming to stores in January

While consumers are willing to eat gluten-free, there is some debate as to whether they are doing so for health reasons or due to allergies. Studies have shown that the majority of consumers eating gluten-free foods are not intolerant to the protein, but products featuring this free-from claim continue to Read more…

By Chris Lindauer, 4 years11/21/2020 ago

Brands

HelloFresh enlists Mindy Kaling for sitcom-style series on quarantine cooking

HelloFresh looks to capitalize on a boom in home cooking that first emerged at the pandemic’s outset, when many bars and restaurants closed and consumers rushed to grocery stores to load up their pantries. The trend could see another spike as more states enact strict lockdown measures to curb the Read more…

By Chris Lindauer, 4 years11/21/2020 ago

Brands

An apple pie in a bottle: Pepsi launches new soda with cinnamon and apple flavors

With Thanksgiving around the corner, Pepsi launched Tuesday its new apple pie flavored cola and will only be available via sweepstakes. This new Pepsi edition contains cinnamon and apple flavors, resembling a slice of apple pie. Click here to read the story at usatoday.com. Discussion Questions: What is a product Read more…

By Chris Lindauer, 4 years11/20/2020 ago

11.1 - Functions of Communications

Release The Kraken: Seattle’s New NHL Team Gives Back In A Big Way (CE)

Sports during the current pandemic have looked a little different than they used to, but the NHL and other leagues have found creative ways to make it work. Before the halfway mark of the 2018-2019 season, the NHL gave fans even more to talk about with the introduction of a Read more…

By Chris Lindauer, 4 years11/20/2020 ago

7.5 - Promotion Mix

Beyoncé inks multiyear Peloton deal as fitness marketer looks to keep up momentum (CE)

Peloton linking with a superstar like Beyoncé shows the company pushing to seize on a boom in at-home fitness that has emerged under the pandemic and as many gyms remain closed. Initial work with the Grammy-winning artist centers on the theme of homecoming, which was the title of Beyoncé’s 2019 Read more…

By Chris Lindauer, 4 years11/20/2020 ago

6.1 - Branding

Orlando Magic Announce New Marketing Brand Campaign, Magic Together (CE)

In continuing to build off of the Orlando Magic’s commitment to the Central Florida community and its fans, the team has unveiled its new marketing brand campaign, Magic Together. The campaign represents the united front the Magic forges with the fans bound by a common passion and love for the Read more…

By Chris Lindauer, 4 years11/20/2020 ago

2.4 - Reaching Consumers

What happens to Masters merchandise when there are no fans? (CE)

The 2020 rendition of the Masters will mark many firsts, but the most stark reminder that we are truly witnessing a tournament unlike any other (besides the November date and fall foliage) is the absence of patrons, to use the club’s parlance for the estimated 40,000 spectators who roam the Read more…

By Chris Lindauer, 4 years11/20/2020 ago