Ever dreamed of hitting golf balls onto the field at your favorite stadium? Beginning in January, college and professional sports stadiums across the country will be transformed into Topgolf Live experiences where fans can do just that. “We are thrilled to announce another year of the Topgolf Live Stadium Tour Read more…
In the battle of the next-generation gaming machines, two key players are moving in different directions. Microsoft Corp. is making a serious attempt to attract fans in Japan with its new consoles and network services. Meanwhile, Tokyo-based Sony Corp. moved its PlayStation business headquarters to California in 2016 and has Read more…
In souvenir shops from Times Square to the World Trade Center, shelves full of T-shirts and trinkets still (heart) New York. But the proprietors wonder when their customers will, again. The coronavirus pandemic has taken a voracious bite out of a slice of New York life as recognizable as a Read more…
Ah, Black Friday. Each year it rolls around, bringing with it bumper sales from retailers, seemingly unmissable discounts from big brands and images of people fighting over TVs in Walmart and Asda. However, in 2020 the annual pre-Christmas bargain bonanza looks a little different. With growing concerns about brands’ role in Read more…
Earlier this year, Ralph Lauren partnered with Snap Inc., makers of Snapchat, to offer virtual Ralph Lauren clothing for users’ Bitmoji avatars inside the app. Now, the two brands are bringing their partnership out of the app and into the real world. Or maybe vice versa. You’ll see in a moment. As Read more…
Old Spice is looking to translate the popular white elephant gift swap to social media as the holiday activity, typically conducted in-person at parties, is waylaid by the coronavirus pandemic. The P&G marketer is taking an ambitious approach in trying to make its mobile-minded take on the game the longest-lasting Read more…
It’s a big first day for Lumen Field: Kyler Murray is coming to town to take on the Seahawks. No, there weren’t any typos in that sentence. Seattle’s home stadium has been renamed Lumen Field from CenturyLink Field. The move reflects the company CenturyLink’s rebranding in September as Lumen Technologies. Read more…
LaMelo Ball will soon be lacing up his kicks in the NBA, but he won’t be wearing Big Baller Brand. The youngest Ball chose to go a different direction than BBB, instead signing a shoe deal with Puma in October. It adds Ball to a burgeoning list of rising stars Read more…
Major League Soccer continues to grow its fan base, and individual clubs are flourishing as a result. The Houston Dynamo and Dash on Tuesday announced a significant shift in philosophy and vision as part of a new, cohesive brand identity. Click here to read the story from mediapost.com. Discussion Questions: Read more…
The College Football Playoff’s annual revenue distribution, typically in the $500 million range, could drop by 10% to 15% this season, according to executive director Bill Hancock. The final total, which won’t be finalized until March, will depend primarily on how many fans are allowed into college football’s most important bowls. Read more…