How far would you go for a free McRib? McDonald’s iconic barbecue sandwich returns to restaurants nationwide beginning Wednesday. Click here to read the story at usatoday.com. Discussion Questions: Why do you think McRib is not a permanent McDonald’s menu item? What is promotion? What are the different types of Read more…
Sarah Fuller would have made more than history this weekend for a memory if name, image and likeness (NIL) were allowed in the NCAA. She’d be significantly richer. The potential earning power of the Vanderbilt soccer goalie-turned-football blew up in the last week after she become the first female athlete Read more…
Under Armour announced Monday the launch of the Curry Brand with NBA star Stephen Curry, a long-time Under Armour athlete, in a bid to reach younger consumers and compete with Nike and its Jordan Brand. The new line, which launches on CurryBrand.com this week, features shoes and clothes for a Read more…
Warner Media and HBO Max might have just rung the death knell of the moviegoing experience. Warner Bros. announced on Thursday that it plans to release all 17 of its films planned for 2021 on HBO Max and in theaters simultaneously, including major would-be blockbusters like Matrix 4, In the Heights and The Suicide Read more…
Another top star in the National Basketball Association will be endorsing sports drink maker Gatorade — but this one is a budding music star as well. Lillard, the Portland Trail Blazers’ superstar guard, agreed to an endorsement deal with Gatorade, the company announced on Friday. Click here to read the Read more…
The Erie Otters on Wednesday unveiled a new logo for the team’s 25th anniversary season as well as a commemorative third jersey. “We are very excited to present a logo that makes us proud of our most cherished organizational accomplishments while tying in our home state recognition and, most importantly, Read more…
Under Armour (UA) has backed out of another expensive university apparel sponsorship deal, its third in the past six months. According to the Baltimore Business Journal, the Baltimore-based apparel company has agreed to a $9.75 million exit fee to get out of its 10-year, $50 million deal with the University Read more…
The LA Clippers’ partnership with Honey has reached new levels; the LA-based tech company is now the official jersey sponsor of the Clippers. For those who need a refresher, the Clippers previously engaged in a multi-year sponsorship in 2018 with the app Bumble as their jersey sponsor. Throughout that two Read more…
The rescheduled Tokyo Olympics are set to kick off with the Opening Ceremony on July 23, 2021, giving organizers some eight months to assess the safety of doing so as Covid-19, the disease caused by the novel coronavirus, continues to spread. Click here to read the story at forbes.com. Discussion Read more…
With all the tentpole release-date changes during the pandemic, it’s been quite an erratic time for studios and their promotional marketing and merchandising partners. It has created supply chain issues whereby those goods attached to a movie have been triggered to go sooner than expected, i.e., Warner Bros’ Wonder Woman 1984 Doritos Read more…