Already a holiday season like no other, the 2020 shopping experience has seen a huge shift in terms of when and where it is taking place — and how companies are advertising their wares amid a bleak economic landscape. Holiday sales started earlier than ever before, with many retailers spreading Read more…
Cheez-It looks to up its game in accommodating college football fans who can’t attend the brand’s namesake bowl later this month due to the COVID-19 health crisis. While Camping World Stadium plans to allow limited attendance on Dec. 29, many people will miss out on viewing the matchup in-person, and Read more…
Ohio State fans and Michigan fans across the country will not be able to watch the most celebrated rivalry in all of sports this weekend after The Game was cancelled on Tuesday afternoon. And while the spread was believed to be the largest in series history (30 points) and the Read more…
Netflix isn’t the only video streamer upping its monthly fee: Disney+ will cost $1 more in March 2021. The entertainment giant announced the fee increase for its subscription service Thursday during an investor event during which Disney unveiled 10 new Marvel series, 10 more “Star Wars” series and more than Read more…
On top of COVID-19, the national reckoning over racial and social justice, and a rapidly evolving media landscape, pro sports leagues are wrestling with yet another existential crisis: teens and young adults giving up on the game. According to ESPN data cited in a recent Washington Post article, while 96% of teens Read more…
World No. 1 Novak Djokovic is one of the ATP players starring in its new marketing campaign. “This is tennis.” That’s the new slogan of the men’s ATP tennis tour, which launched Wednesday. Click here to read the story at forbes.com. Discussion Questions: What is the difference between the marketing Read more…
Following a deluge of Black Friday and Cyber Monday deals, Tuesday marks the day when brands aim to show consumers they are giving back. As Giving Tuesday has gone from an anti-consumerism event to a cause-based marketing opportunity, companies are adapting their corporate social responsibility initiatives for a holiday season Read more…
Food mascot looks are iconic. Tony the Tiger, Chef Boyardee, Mr. Peanut (RIP)–you know them, you love them, and you can immediately picture them in your head when you hear their names. All great looks need a little revamp, though. For the first time in 20 years, Kellogg’s is switching Read more…
With a century’s worth of iconic holiday imagery (including polar bears, penguins and the modern version of Santa Claus), Coca-Cola’s holiday marketing has become intertwined with the yuletide season. Many traditions have been upended by the COVID-19 pandemic this year, driving the brand to offer fans a way to acknowledge Read more…
In what is likely the best kind of bad publicity a restaurant can get, In-N-Out Burger’s new Colorado locations sparked pandemonium. Customers waited for more than 12 hours. Cops rerouted traffic. And the Daily Mail, more or less the National Enquirerof the U.K., reported on a man losing his pants in a Read more…