Celebrity spokespeople can be an asset to a business–but when it comes to ads, they may not be a brand’s best option. Click here to read the story at inc.com. Discussion Questions:
Milk’s favorite cookie is back for America’s favorite sport. After an 11-year hiatus, Oreo will once again advertise in this year’s Super Bowl. Click here to read the story at marketingbrew.com. Discussion Questions:
After a controversy around hosting the Formula 1 race, the Super Bowl will be another test for how well Las Vegas handles mass sporting events. Click here to read the story at skift.com. Discussion Questions:
TEACHER SUGGESTION: Share this video in its entirety with students in class, preferably before they see the headline or the name of the video. Ask students to consider their reaction to this campaign from Lay’s as you work through some of the discussion questions. NEWS STORY: When it comes to Read more…
After its tech-filled runway show dubbed “Techtopia” in September, Boss is bringing technology to its marketing once again. Click here to read the story at glossy.co. Discussion Questions:
Universal Music Group announced it will stop licensing its songs to TikTok starting Wednesday due to issues like pay disagreements and AI concerns, meaning millions of TikTok videos using these songs will be muted. Click here to read the story at forbes.com. Discussion Questions:
In the last few years, the health-meets-travel trend has reached new heights, in no small part thanks to gyms themselves. In 2019 the luxury fitness-club empire Equinox opened its first hotel in New York City. Click here to read the story at cntraveler.com. Discussion Questions:
A select number of brands meet or exceed consumers’ expectations to such an extent that they are able convert market-share and loyalty into category and market dominance. Click here to read the story at chainstoreage.com. Discussion Questions:
Apple, which is poised to launch its Vision Pro mixed-reality headset on Feb. 2, is already envisioning future workplace applications for the device, including using it for surgery, aircraft repair and teaching students. Click here to read the story at fortune.com. Discussion Questions:
According to a report in Business Insider Thursday, the secret new Alexa barely works thanks to hallucinating AI and broken tech. Click here to read the story at gizmodo.com. Discussion Questions: