After a year like no other, marketing executives are analysing the learnings for the future. The fashion sector has embraced digital and moved ever-closer to the consumer – with benefits that will extend into 2021. The shift of advertising from physical to digital, a process already in progress pre-pandemic, has Read more…
The Milwaukee Bucks credited a boost in merchandise sales to Giannis Antetokounmpo. Just moments after the National Basketball Association’s reigning MVP posted on his Instagram account that he’s staying with the team until at least 2026, the “Giannis effect” went into overdrive, especially around a critical asset. Click here to Read more…
Major League Baseball has clamored for a breakthrough superstar to capture the public’s attention since Derek Jeter hung up his cleats in 2014. Pretenders to the throne have come and gone, but the answer might be a 21-year-old, bat-flipping Dominican who favors frosted dreadlocks, flashy socks, mirrored sunglasses and unbuttoned Read more…
Madison Avenue is expected to rely more heavily on its funny bone in the upcoming Super Bowl, despite the upswing in Covid-19 cases and other challenges that have engulfed the country this year. The laundry list of issues has forced many brands to think hard about what tone to strike Read more…
Sony went all out on its marketing for PlayStation 5’s launch in November, spending more than twice as much on TV ads as Microsoft did for Xbox Series X|S during the same timeframe. Throughout the year, the Japan-based hardware manufacturer counted among the biggest spenders as far as TV advertisements were Read more…
Coastal Carolina University’s undefeated run in college football is still going, and the Chanticleers have found themselves s one of the nation’s top teams in the AP Poll. Athletic Director Matt Hogue said he’s having some of the most fun he’s ever had with the football team surging in recognition. Read more…
Retailers and shipping companies have struggled to get shoppers’ holiday gifts delivered on time. Now, they’re gearing up for what’s expected to be a brutal season for unwanted goods headed back in their direction. Following a coronavirus pandemic-fueled surge in online sales, up to $70.5 billion worth of online holiday Read more…
If you’ve been living with roommates during the pandemic, 2020 might have felt like you were already living in a tiny house, just one you shared with other people you may have come to not like as much. Maybe you began to seriously fantasize about living in a tiny house Read more…
Calling all TikTok users and coffee lovers: Dunkin’ Donuts is asking for menu hacks that may be part of a limited edition run, as the coffee giant becomes part of a vanguard of major companies leveraging the viral video platform to reach younger consumers. Through December 12th, fans being are Read more…
It’s been quite a year. Though that phrase is tossed around every year, in 2020, it strikes a deeper chord. These past 12 months were dominated by the coronavirus pandemic—an episode that will continue into 2021, and with it, altered plans for everything from global events to how we shop Read more…