Despite the fact that arguably the two biggest brands in college football squared off against each other in the College Football Playoff (CFP) National Championship Game, a much smaller audience than usual paid attention. Click here to read the story at si.com. Discussion Questions: What are broadcast rights? Why do Read more…
If there’s one thing we know about sports in 2021, it’s that there will be sports in 2021. (Well, more sports than we’ve already had in the past week. Go, Bills!) 2020 made sure of that. If the NFL and college football — in which 22 competitors breathe heavily into Read more…
The NFL is making additional advertising time available to its broadcast partners for the playoffs. The increased ad sales are good news during a challenging season for the league and broadcasters. Ratings were down 7% during the regular season as the league dealt with challenges related to the coronavirus pandemic Read more…
Shanghai has broken ground on a major e-sports events hub as the city pushes to become the leader in competitive gaming. E-sports refers to competitive video gaming which is growing quickly globally. Over the past few years, e-sports tournaments have managed to pack out large stadiums with fans flocking to Read more…
When the NFL playoffs kick off this Saturday, the New England Patriots will be watching the action on television. The squad reached the Super Bowl nine times since 2000, the rookie year for quarterback Tom Brady, and took home the trophy in six of those visits. But Brady is leading Read more…
The NBA is sorely in need of a cash infusion. Billions of dollars in revenue have been lost, and with no clear point at which fans will safely be able to return to arenas, even more profits are expected to go down the drain. A possible solution that has been Read more…
Burger King is kicking off 2021 with its first complete rebrand in more than two decades. The company on Thursday morning revealed a new visual design that will thread throughout all touchpoints of the guest experience. Burger King said the modern look “will more authentically represent Burger King values,” and Read more…
Social media platforms can be breeding grounds for innovation and creative consumer engagement, particularly while live activations are limited during the pandemic. But they can also serve as sounding boards for negative feedback when campaigns miss the mark. For instance, you might have heard about Kraft Macaroni & Cheese’s recent Read more…
South Korea’s Hyundai Motor Co said on Friday it was in early talks with Apple, after local media reported the firms were discussing an electric car and battery tie-up, sending Hyundai shares surging 25%. The report comes weeks after Reuters reported that Apple was moving forward with self-driving car technology Read more…
Hawaii’s Council on Revenues on Thursday offered a less pessimistic outlook for state tax revenue for the current fiscal year given the way the tourism industry has recovered under the state’s COVID-19 testing program for travelers. The council said it expects general fund tax revenue to decline 6.5% during the Read more…