McDonald’s is back on track in the U.S. and other key markets but still seeing a sales drag from coronavirus restrictions in other parts of the world. U.S. same-store sales jumped 5.5% in the October-December period, pumped up by new menu items like spicy Chicken McNuggets and a meal deal Read more…
When the NBA introduced sponsored jersey patches in 2017, uniform advertising became a “when, not if” proposition for the rest of North America’s most prominent leagues. And with the COVID-19 pandemic wreaking financial havoc on the sports industry, that “when” is now for two of the country’s major team sports. Read more…
One-take bake. It’s what Progressive’s chief marketing officer Jeff Charney calls Cleveland Browns quarterback Baker Mayfield. In an interview with CNBC on Thursday, Charney praised Mayfield’s sports marketing appeal, and with the team still in the National Football League’s playoffs, the insurance firm is expecting a big weekend with its Read more…
Have you ever wanted to watch Milwaukee Bucks superstar Giannis Antetokounmpo or other players go through their warmup routines before a game? Or get up close to DJ Shawna as she mixes her pregame playlist? Click here to read the story at jsonline.com. Discussion Questions: Based on information from this Read more…
The rivalry between elite football clubs is already fierce, but it’s just been shot into new territory. As global fanbases shelter from the pandemic at home, a collaboration between Epic Games – the creator of the video game Fortnite – and the world of football has opened another sphere of Read more…
The NBA gets a lot of credit for looking for new ways to engage fans, but when we look back on the fanless fall, the NFL may, and should have emerged from the top of the forward-thinking pack, and Sunday was the best example, across the board, of a glimpse Read more…
Set aside, for the moment, why someone might suddenly be fired–could be a disagreement over strategy, could be letting a chicken loose in the cubicles. The real question is what happens next. For some, getting drop-kicked to the curb brings on a crisis of conscience (“What did I do wrong?”); Read more…
In an ode to simpler times, McDonald’s has launched its “Throwback Deal.” With the promotion, every Thursday, customers can purchase one of their favorite menu items like cheeseburgers, shakes, and fries for under $0.35. Click here to read the story at businessinsider.com. Discussion Questions: What is promotion? Why do brands Read more…
Kroger is testing new smart shopping cart technology in the Cincinnati area that eliminates paying at the checkout. For the past few weeks, Kroger quietly rolled out the new carts at its Madeira, Ohio, store, branded “KrogGo.” Click here to read the story at usatoday.com. Discussion Questions: What is product Read more…
DoorDash, the nation’s leading on-demand local logistics platform, announced today the launch of a multi-platform marketing campaign in the U.S. DoorDash is bringing its new brand campaign to the Big Game for the first time with a :60 TV spot airing on Sunday, February 7 in Quarter 1. Titled “The Read more…