Fans looking for pregame entertainment before the Super Bowl will have another option this year. Shaquille O’Neal will be holding the virtual SHAQ Bowl on Feb. 7. It’s one of the few events taking place in Tampa, Florida, since many parties that traditionally take place during Super Bowl week have Read more…
This Valentine’s Day, Kraft is introducing a new mac and cheese that is sweet to say the least. Forget chocolate or strawberries, Kraft is spreading the love with candy-flavored mac and cheese. Click here to read the story at people.com. Discussion Questions: What is seasonal marketing? How might this story Read more…
Coca-Cola’s launch of its soda with coffee is notable for including drone delivery in a stunt campaign that plays off the name of Coffee County, which is about 180 miles away from the company’s headquarters in Atlanta. The tiny robot aircraft have gained more attention since Jeff Bezos, Amazon founder Read more…
Disgruntled Robinhood users this week slammed past marketing campaigns touting mass public access to the stock market after the embattled retail brokerage firm restricted trades involving GameStop and other surging stocks in response to unprecedented volatility. A resurfaced March 23, 2016 post in which Robinhood said to “let the people Read more…
A few weeks before Christmas, San Tan Ford, a dealership in the Phoenix area, invited car buyers to gawk at the Mustang Mach-E, a highly anticipated electric car that Ford Motor recently started selling. The event drew some 200 people, many driving BMWs, Audis, Subarus and other brands San Tan rarely Read more…
McDonald’s is back on track in the U.S. and other key markets but still seeing a sales drag from coronavirus restrictions in other parts of the world. U.S. same-store sales jumped 5.5% in the October-December period, pumped up by new menu items like spicy Chicken McNuggets and a meal deal Read more…
When the NBA introduced sponsored jersey patches in 2017, uniform advertising became a “when, not if” proposition for the rest of North America’s most prominent leagues. And with the COVID-19 pandemic wreaking financial havoc on the sports industry, that “when” is now for two of the country’s major team sports. Read more…
One-take bake. It’s what Progressive’s chief marketing officer Jeff Charney calls Cleveland Browns quarterback Baker Mayfield. In an interview with CNBC on Thursday, Charney praised Mayfield’s sports marketing appeal, and with the team still in the National Football League’s playoffs, the insurance firm is expecting a big weekend with its Read more…
Have you ever wanted to watch Milwaukee Bucks superstar Giannis Antetokounmpo or other players go through their warmup routines before a game? Or get up close to DJ Shawna as she mixes her pregame playlist? Click here to read the story at jsonline.com. Discussion Questions: Based on information from this Read more…
The rivalry between elite football clubs is already fierce, but it’s just been shot into new territory. As global fanbases shelter from the pandemic at home, a collaboration between Epic Games – the creator of the video game Fortnite – and the world of football has opened another sphere of Read more…